The unbundling of engineering value part 2
AI won't make software engineers redundant. It will expose what engineering was always supposed to be about: understanding systems, not just writing code.
Team and leadership
Team and leadership content by madewithlove. Helping SaaS startups and scale-ups build teams and software. Welcome to our knowledge base.
167 posts
The unbundling of engineering value (Part 1)
Here's part one of a post I shared with our team on the radical change and evolution of our jobs. AI won't make software engineers redundant. It will expose what engineering was always supposed to be about: understanding systems, not just writing code.
Communicate or be micromanaged - the CTO edition
CTOs often come from engineering backgrounds and, particularly when newly promoted, tend to focus on what they know best, the technology. While this is understandable given their previous success, technology is rarely the hardest part of the CTO role.
Communicate or be micromanaged - the engineering edition
Micromanagement rarely starts with bad intent. It usually starts with silence. When nobody knows what you are working on, meetings multiply, trust erodes, and focus disappears. This piece shows how clear, boring communication is your best defence.
Your startup does not need more engineers, it needs fewer mistakes
Hiring to fix velocity often multiplies your problems. Reduce avoidable mistakes first: tighten decision-making, align product and engineering, and put foundations in place that make a small team dangerous in the right way.
Navigating Outages: lessons from recent cloud failures
Outages can strike unexpectedly, impacting businesses and users alike. In this episode of the SaaS Show, hosts Andreas and Sjimi delve into the recent outages experienced by major cloud providers like Amazon and Cloudflare.
The End of “AI-powered”
Of course your product is AI-based. There is no need mention this anymore. Tech loves a fashionable label. Web 2.0 had its moment, then mobile, then the cloud. Do not tell me your product uses AI. Tell me what your product can do that was impossible before AI existed.
Stereotypes: are these the biggest misconceptions about software engineers?
Outdated myths about developers—like “they hate meetings” or “only care about code”—create friction, missed context, and rework. Learn how to build healthier collaboration across engineering and product.
Why freedom beats control: building a proper remote culture
Building a thriving remote-first culture takes more than allowing people to work from home. Discover how hiring for ownership, embracing asynchronous work, and saying no to misaligned projects creates a sustainable remote future.