We cultivate teams and products with 

Our clients learn how to become the best version of themselves. We teach this to startups and scale-ups.


We are not an agency

We build startups from the ground up covering all things technical: from development that focuses on craftsmanship to conceiving the perfect roadmap. For scale-ups, we help make tough decisions and prepare the team and processes for growth. In a heartbeat, we get our clients flying solo.

When building the product, we focus on the people.

When we don’t know, we ask. When we know, we share. It’s our duty to make sure everyone next to us does the same. We mentor your team and share knowledge openly. Company culture is also key. Happy people get you further so we create an atmosphere of trust and smiley faces.

However, radical honesty is our trademark. Serving as the technical voice, we say no when needed (even if this will cost us the deal). Our engineers set a high bar and work together with your team to deliver quality-first products. Pinky promise.


products shipped worldwide


candidates applied to madewithlove last year


countries we work in

How we help you

Depending on your situation, we'll use a different approach.


You have the idea but don't know where to start.

We develop software from the ground up, shape the product, offer strategic advice, and manage the engineering team. If there is no team, we'll help you recruit it. We've done this for Sweepbright,GearJot, and Juce.

Learn more


You've started but need help, a second opinion, or fresh ideas.

We'll join your development team and lead by example. Our product managers can untangle complex knots and with our technical strategy redraw roadmaps, building towards a better product. In the past, we've teamed up with Flexmail and Teamleader.

Learn more

Investor or founder

You want to know the technical state of the company.

During our due diligence audits (or technical audits), we listen to the voices in the relevant teams and dive deep in your product's codebase. We give our honest opinion and point you in the right direction, fully remote. References available upon request.

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You need our help

It’s often the case that people are too close to the situation and don’t see what can be improved.

A technical due diligence or audit can help to determine what is causing the most pain. If you know the source of problems, the path forward might be unclear or full of hidden risk. We can help. Let’s build a better team and product together.

Let’s build a better team and product, together.

We’re getting booked up pretty quickly, so the sooner you get in touch, the sooner we can help you…

On our blog

Why tech startups fail - based on auditing 50+ SaaS startups

Why tech startups fail - based on auditing 50+ SaaS startups

Peter Packet

January 18, 2021

Seniority level in software engineering and how to assess it

Seniority level in software engineering and how to assess it

Xavier Barbosa

January 08, 2021

Querying your Redux store with GraphQL

Querying your Redux store with GraphQL

Emma Fabre

December 21, 2020

Read more

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