Yannick
De Pauw

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Marketing manager
from Belgium 🇧🇪

Making sure the people are happy, things look pretty and products reach a greater audience, is why this people & marketing manager sets his alarm clock every day.

When Yannick is not busy trying to grasp exactly what clients want and how users actually use an application, he's probably globetrotting. And writing nice articles about the world, for his travel blog.

What is your biggest dream?
To always dare to make decisions to do stuff that I really want to do, rather than hiding behind excuses.

Choose between a circle, a triangle and a square and tell us why!
Circle… ball. Triangle… tree. Square… bed. Just top-of-my-head associations, but they help me to make choices. However, I'm not sure if I like ball or tree more. I'll go for tree. Nature needs some love. Triangles!

About Yannick

Base: Leuven (BE)
Studies: Graphic Design, Sint-Lukas Antwerp
Passions: football, travelling, photography

madewithlove software engineers

madewithlove software engineers

Expertises

Anything Adobe
Wordpress
Job interviews
Recruiting
Organising
Writing
Content management

Articles by Yannick

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AI writes bad code, but what if that’s the good news?

Ideas and insights

Task prioritization

Should engineers fear messy AI code or embrace it as a tool for fast product validation? This story reveals why your cleanest code might not be your most valuable contribution. Why founders will use AI generated code more and more for MVPs and prototyping and why engineers should embrace this.

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The enshittification of the internet: are you building value or friction?

Team and leadership

AI agents shouldn’t become CAPTCHA solvers: discover how monetisation-driven UX patterns have turned the web into a hostile environment and what honest design can do to reverse the trend.

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5 red flags for VCs when planning to invest in Seed or Series A companies

Audits and due diligence

Ideas and insights

Discover the five most common technical-due-diligence red flags—from undersized or misaligned teams to “just-about-working” codebases—that VCs must spot before writing a cheque.

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Making an impact by combining our services

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Why involving engineers in product meetings saves time and money

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Should we really ship fast and break things?

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Why engineers need a voice in the roadmap

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When to hire senior developers vs. juniors - the perfect team composition

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Are startups with a CTO as co-founder more successful?

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How to build roadmaps that can be used by engineering and product teams

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Why founders need to care more about software licensing and SBOMs

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How to manage technical debt as part of your agile process

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SaaS due diligence report: 12 learnings for founders that want to secure their next funding round

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Social cohesion in remote companies: how to build solid connections and a collaborative culture from afar?

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How to explain your tech debt to your investors

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Embracing brownfield projects & legacy code in SaaS

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Leading with fear: these leadership mistakes will break your startup

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The advantages of working with a specialized tech recruiter

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Technical due diligence: The ultimate guide

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Floating team members & priorities

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The secret sauce to high-performing teams: leadership, trust, and autonomy

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Six signs your team needs to scale

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Never hire senior developers*

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Full-Stack vs. Specialized Developers: what does your SaaS startup need?

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5 things investors and VCs care about before investing

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Decoding Startup Success: Insights from Lotte Geldermans (Pitchdrive) on technical due diligence and growth strategy

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A field guide to modernizing your PHP project — how to avoid a rewrite through incremental development

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Pulse Episode 14: From CEO to CTO and a horror story with Arnout Van de Meulebroucke

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CTO as a Service (CaaS) in SaaS — Is it useful for your startup?

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Pulse Episode 13: Jason Fried on Trust, Hiring, and Rehiring

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Supercharge your startup with staff engineers

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Why is operational documentation more important than you think

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Pulse: Episode 11 – On technical debt with Jonas Drieghe

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Why remote work works

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Pulse: Episode 10 – Employee lifetime value with Leslie Carr

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The Fractional CTO (or Interim CTO) explained

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Pulse: Episode 9 - Hiring and retaining talent with Simone Eret

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Pulse: Episode 8 - Outdated documentation with Christophe Pasquier

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Pulse: Episode 7 – Free Range Management with Steve Tauber

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How to do a software rewrite

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Pulse: Episode 6 – Johann Romefort on Technical Due Diligence

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It’s here: Free Range Management, the book

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On Technical debt - What is it, how is it created, what types of technical debt are there, how to avoid tech debt, and how to fix it?

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Most common challenges faced by startups in 2024

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How to hire a CTO

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Seniority level in software engineering and how to assess it

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Thanks for rejecting me

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Our tool shed — the tools we use when working remotely

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Have you seen our new haircut?

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The responsible developer profile explained

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Improving companies by sharing stories and cauliflower risotto at our first CTO dinner

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Team retreat 2018 - Greece: Why madewithlove retreats once a year

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Company benefits in 2019 at madewithlove

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Three steps to hiring: how we attract talented developers

Read 150+ more articles

Some of Yannick's colleagues

Charlotte

Software engineer
from South Africa 🇿🇦

Picture of Charlotte Emma Grace

Picture of Charlotte Emma Grace

Brenden

CTO in residence
from Belgium 🇧🇪

Picture of Brenden Cambier

Picture of Brenden Cambier

Dimitri

Partner
from Belgium 🇧🇪

Picture of Dimitri Roose

Picture of Dimitri Roose

Pierre

Software engineer
from France 🇫🇷

Picture of Pierre Ghiot

Picture of Pierre Ghiot

Mike

CTO in residence
from Belgium 🇧🇪

Picture of Mike Veerman

Picture of Mike Veerman

Stef

Software engineer
from Belgium 🇧🇪

Picture of Stef Trenson

Picture of Stef Trenson

Novruz

Software engineer
from Türkiye 🇹🇷

Picture of Novruz Bayramberdiyev

Picture of Novruz Bayramberdiyev

Jonas

Software engineer
from Belgium 🇧🇪

Picture of Jonas Drieghe

Picture of Jonas Drieghe

Wouter

Software engineer
from Belgium 🇧🇪

Picture of Wouter Sioen

Picture of Wouter Sioen

See all our pretty faces

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