The blog · since 2015
Essays, playbooks and field notes from our CTOs, architects and leads. Written for people shipping real product.
Running agents in parallel turned engineers into notification processors. Defending focus is a losing fight. The job now is making interruptions affordable: visible signals, no friction, finished work you can walk away from, and more valuable work within reach.
Startups thrive on rapid growth, but when it comes to scaling talent, they often hit a wall. Enterprise-style feedback systems sound great—until they become a productivity sink. So how can you build structured talent development without overcomplicating things?
Senior developers bring expertise, long-term vision, and stability to complex SaaS projects, while juniors—when guided effectively—offer cost-efficiency and faster execution for well-defined tasks.
A simple bug fix can turn into a full-blown debugging adventure - especially when Symfony’s event listeners start misbehaving. 🧐 If your listeners are firing twice (or more), your service configuration might be the culprit. Here’s how we solved a sneaky autoconfiguration.
In small teams, front-end engineers can bridge gaps in product clarity by refining goals, collaborating effectively, and using flexible tools to deliver features efficiently.
Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?
AI can be challenging. We break down three AI integration tiers—proprietary models, open-source solutions, and custom-built systems—to help you choose the right approach. From quick MVPs to scalable solutions, discover how to leverage AI effectively for your product.
Startups often mimic corporates to impress clients or adapt to new hires, but this can stifle the agility they need to succeed. In this post, we explore how corporate habits can slow progress and why startups should prioritise speed and adaptability over rigid processes.
Transforming a legacy application into a multi-tenant powerhouse is no small feat. Learn how we tackled the challenges of adding multi-tenancy to a Laravel app, from infrastructure planning to custom bootstrappers, and discover practical tips to future-proof your applications.
Should your CTO also be a co-founder? Discover how this spicy debate shapes startups' early passion and later growth, revealing the pivotal balance between emotional attachment and strategic execution. Get insights to make the right call for your company's stage and future.
Accessibility isn’t just ethical—it’s essential for reaching a wider audience and creating loyalty. Designing apps with inclusivity in mind boosts engagement, ensures compliance, and sets your product apart in a competitive market.
Roadmaps are essential tools for SaaS product development, bridging the gap between technical execution and product vision. They align teams and adapt to change; done wrong, they gather dust or sow frustration. Learn how to create collaborative, and actionable roadmaps that keep everyone on track.
Building an AI startup demands specialised roles like data scientists, engineers, and analysts to drive innovation. Discover what roles you need to hire first for a strong foundation to success.
Say hello to URL 🚀 We’re excited to introduce URL, a zero-dependency, framework-agnostic solution that simplifies state management for modern web development. No installs. No complex tools. Just pure simplicity.
Key Person Risk (KPR) arises when a team relies too heavily on one specialist. To reduce this, shift their role to an advisor. The specialist guides, others do the work. It’s slow at first, but builds team knowledge, confidence, and better documentation.
ETL (Extract, Transform, Load) is vital for data-heavy businesses but often begins with manual workflows. Companies should identify inefficiencies, prioritise automation, and design a scalable ETL roadmap that integrates human reviews and evolves with business growth.
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We use AI and agentic workflows daily. From coding agents to AI strategy, we help teams adopt what actually works.
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