.Header__BoxWithBackgroundImage-sc-1wv019s-2.yQpbD.gbi--2144162965-25yXx5iZQmD1Ud5L8TxfZW:before { opacity: 1; background-image: url('/static/513b856adc63c505691901f78b31b12a/82fbe/yannick-big.jpg'); }

Yannick
De Pauw

Scroll down for details

People & Marketing manager
from Belgium

Making sure the people are happy, things look pretty and products reach a greater audience, is why this people & marketing manager sets his alarm clock every day.

When Yannick is not busy trying to grasp exactly what clients want and how users actually use an application, he's probably globetrotting. And writing nice articles about the world, for his travel blog.

What is your biggest dream?
To always dare to make decisions to do stuff that I really want to do, rather than hiding behind excuses.

Choose between a circle, a triangle and a square and tell us why!
Circle… ball. Triangle… tree. Square… bed. Just top-of-my-head associations, but they help me to make choices. However, I'm not sure if I like ball or tree more. I'll go for tree. Nature needs some love. Triangles!

madewithlove software engineers

madewithlove software engineers

About Yannick

Base: Leuven (BE)
Studies: Graphic Design, Sint-Lukas Antwerp
Passions: football, travelling, photography

Expertises

Anything Adobe
Wordpress
Job interviews
Recruiting
Organising
Writing
Content management

Articles by Yannick

.sc-kLhKbu.fLjGKR.gbi-1536998198-oEZbNJGEcEn33RB7ZcFkY9:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/11/yannickdepauw_httpss.mj.runVnZtkx1m4lc_pattern_illustration_f_546ab0c9-461d-456b-ad34-6b6c38339947_3.png''); }

SaaS due diligence report: 12 learnings for founders that want to secure their next funding round

Audits and due diligence

Team and leadership

Ideas and insights

Auditing startups goes beyond the technical at madewithlove. Here are key lessons to help startups secure funding and scale effectively. From creating better communication and documentation to balancing technical debt and leadership, discover the insights that can shape your startup's future.

.sc-kLhKbu.fLjGKR.gbi-1536998198-vosnEQoVVConDuuiQtf2YP:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/10/banner-21.png''); }

Social cohesion in remote companies: how to build solid connections and a collaborative culture from afar?

Communication tools

Today's digital age may seem hyper-connected, but remote work often lacks genuine human connection. We’ve created a culture of cohesion using dedicated bonding, safe spaces, and custom tools to ensure no one feels isolated.

.sc-kLhKbu.fLjGKR.gbi-1536998198-ahyNBBt1BuHTVN2JTCKYPJ:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/07/banner_0026_Layer-24.jpg''); }

The advantages of working with a specialized tech recruiter

What are the main advantages for SaaS startups and scale-ups to work with specialized technical recruiters?

.sc-kLhKbu.fLjGKR.gbi-1536998198-xBarCdd7xbVsy7HqMgb2WT:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/07/banner_0025_Layer-25.jpg''); }

How to explain your tech debt to your investors

.sc-kLhKbu.fLjGKR.gbi-1536998198-vHrqDqaeqFggtzgLdMosAD:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/06/banner_0041_Layer-8.jpg''); }

Embracing brownfield projects & legacy code in SaaS

.sc-kLhKbu.fLjGKR.gbi-1536998198-d7DnHqmnPcFNLx5amb941e:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/05/banner_0024_Layer-26.jpg''); }

Leading with fear: these leadership mistakes will break your startup

.sc-kLhKbu.fLjGKR.gbi-1536998198-dhxaPJm6E4Ks9r7qyYBwMW:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/05/banner_0017_Layer-33.jpg''); }

The advantages of working with a specialized tech recruiter

.sc-kLhKbu.fLjGKR.gbi-1536998198-hjU4i1qMs2WqzsZJ6PqTPY:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/05/banner_0027_Layer-23.jpg''); }

The ultimate guide to technical due diligence

.sc-kLhKbu.fLjGKR.gbi-1536998198-mEFbxy1wcQ5S57xRyKMZAs:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/05/banner-5.png''); }

Floating team members & priorities

.sc-kLhKbu.fLjGKR.gbi-1536998198-j8KbvKu5F1dpERg8Z3nAgw:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/04/banner-4.png''); }

The secret sauce to high-performing teams: leadership, trust, and autonomy

.sc-kLhKbu.fLjGKR.gbi-1536998198-kpYdf83L1kMyW4zFhHMmpG:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/03/banner_0021_Layer-29.jpg''); }

Six signs your team needs to scale

.sc-kLhKbu.fLjGKR.gbi-1536998198-9BeJemzz52PKetSmpgk9Bo:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/02/banner_0043_Layer-6.jpg''); }

Never hire senior developers*

.sc-kLhKbu.fLjGKR.gbi-1536998198-6TUExiwyKzXMvDikzM9xXM:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/02/banner_0018_Layer-32.jpg''); }

Full-Stack vs. Specialized Developers: what does your SaaS startup need?

.sc-kLhKbu.fLjGKR.gbi-1536998198-tKzJof9EfFzqGyUEzZHrKb:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/01/banner_0045_Layer-4.jpg''); }

5 things investors and VCs care about before investing

.sc-kLhKbu.fLjGKR.gbi-1536998198-bFQjmodNthJUSpBasYtvxX:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/01/pulse-3---1-lotte-geldermans.png''); }

Decoding Startup Success: Insights from Lotte Geldermans (Pitchdrive) on technical due diligence and growth strategy

.sc-kLhKbu.fLjGKR.gbi-1536998198-fVv99brWLMArU6Swrm5vPN:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/12/banner_0021_Layer-29.jpg''); }

A field guide to modernizing your PHP project — how to avoid a rewrite through incremental development

.sc-kLhKbu.fLjGKR.gbi-1536998198-r8xo51HkLiZmK67wmfxWNk:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/10/pulse-14---arnout--van-de-meulebroucke.png''); }

Pulse Episode 14: From CEO to CTO and a horror story with Arnout Van de Meulebroucke

.sc-kLhKbu.fLjGKR.gbi-1536998198-qrWVBcRe6SzifF3yWZQfut:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/08/banner_0011_Layer-39.jpg''); }

CTO as a Service (CaaS) in SaaS — Is it useful for your startup?

.sc-kLhKbu.fLjGKR.gbi-1536998198-pjRzSekBDRHsBkuP217BxK:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/08/pulse-13---jason-fried.png''); }

Pulse Episode 13: Jason Fried on Trust, Hiring, and Rehiring

.sc-kLhKbu.fLjGKR.gbi-1536998198-cK5mqqeuNju5REnzzRrom2:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/06/banner_0046_Layer-3.jpg''); }

Supercharge your Startup with Staff Engineers

.sc-kLhKbu.fLjGKR.gbi-1536998198-1c5yPT3D7BKtYgM43XDie1:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/06/banner-18.jpg''); }

Why is operational documentation more important than you think

.sc-kLhKbu.fLjGKR.gbi-1536998198-x1RgsUNWMSo8JaLfaoDtA4:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/04/pulse-11---technical-debt---jonas-drieghe.png''); }

Pulse: Episode 11 – On technical debt with Jonas Drieghe

.sc-kLhKbu.fLjGKR.gbi-1536998198-mEPTivJQ7H9Ypam1eyUHP6:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/06/banner-16.jpg''); }

Why remote work works

.sc-kLhKbu.fLjGKR.gbi-1536998198-brXB55dJ4tZiTRNzwVbDqc:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2023/05/pulse-10-leslie-carr.png''); }

Pulse: Episode 10 – Employee lifetime value with Leslie Carr

.sc-kLhKbu.fLjGKR.gbi-1536998198-4Vk9E1L1AhCUD2BMbQVggg:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2023/01/31125600/blog-fractionalcto.jpg''); }

The Fractional CTO (or Interim CTO) explained

.sc-kLhKbu.fLjGKR.gbi-1536998198-7snfXotNKZhghKn9Gswave:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2023/01/24152245/pulse-9-simone-eret.png''); }

Pulse: Episode 9 - Hiring and retaining talent with Simone Eret

.sc-kLhKbu.fLjGKR.gbi-1536998198-mo5gaSgMvxsDTupEvhhAop:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2023/01/05165420/pulse-8-christophe-pasquier.png''); }

Pulse: Episode 8 - Outdated documentation with Christophe Pasquier

.sc-kLhKbu.fLjGKR.gbi-1536998198-7bc5fMYiVUqZpvYu1m5yur:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2022/12/16145833/free-range-management-1.jpg''); }

Pulse: Episode 7 – Free Range Management with Steve Tauber

.sc-kLhKbu.fLjGKR.gbi-1536998198-5K7L8oLojV4ep1PuAP5Uwe:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2022/12/15113359/blog-leaderboards-17-scaled.jpg''); }

How to do a software rewrite

.sc-kLhKbu.fLjGKR.gbi-1536998198-c2aE2b3mnWXQa5Q8hd4pvk:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2022/12/09144049/pulse-6-johan-romefort.png''); }

Pulse: Episode 6 – Johann Romefort on Technical Due Diligence

.sc-kLhKbu.fLjGKR.gbi-1536998198-oKVE6fZJmpkB25LY7sGVMP:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2022/12/01125621/free-range-management.jpg''); }

It’s here: Free Range Management, the book

.sc-kLhKbu.fLjGKR.gbi-1536998198-fwZMKL1vARB7uPLouUNEAH:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2022/05/19141535/blog-leaderboards-25-scaled.jpg''); }

On Technical debt - What is it, how is it created, what types of technical debt are there, how to avoid tech debt, and how to fix it?

.sc-kLhKbu.fLjGKR.gbi-1536998198-t2Hg3Loywm3YEzgnexpQ8v:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2021/11/19141539/blogpost-saas-startups-fail_c62709a0f1e54b8fe21e23108f95120d_2000.png''); }

Most common challenges faced by startups in 2024

.sc-kLhKbu.fLjGKR.gbi-1536998198-oMTfdvyGckeETqPkgVB5gt:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2021/09/19141539/blog-how-to-hire-a-cto_a2689e82b5a51ae68b88a65b2f58f824_2000.png''); }

How to hire a CTO

.sc-kLhKbu.fLjGKR.gbi-1536998198-97oWBGebKt8RaUbEMK6PzP:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2021/01/19141545/blogpost-seniority-1.png''); }

Seniority level in software engineering and how to assess it

.sc-kLhKbu.fLjGKR.gbi-1536998198-9XxneXGehQeNJF4wymLrzZ:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2020/05/19141549/blog-hiring-madewithlove-recruiting.png''); }

Thanks for rejecting me

.sc-kLhKbu.fLjGKR.gbi-1536998198-xuG4UWjTvYkHXe78uVhAjY:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2020/03/19141554/what-tools-to-use-when-working-from-home.png''); }

Our tool shed — the tools we use when working remotely

.sc-kLhKbu.fLjGKR.gbi-1536998198-18Mrum8TuwQndqmp7MQ5sY:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2020/01/19141556/blogpost-new-haircut-launch-website-1.png''); }

Have you seen our new haircut?

.sc-kLhKbu.fLjGKR.gbi-1536998198-8qnrKTPt8Ht7G2qCvWFQXp:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2019/05/19141610/blog-responsible-developers.png''); }

The responsible developer profile explained

.sc-kLhKbu.fLjGKR.gbi-1536998198-5Se5h3CHbX4oBa796mNJ37:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2019/03/19141613/blog-ctodinner.png''); }

Improving companies by sharing stories and cauliflower risotto at our first CTO dinner

.sc-kLhKbu.fLjGKR.gbi-1536998198-bjvNA4zEzXmFVVbWAfbHW8:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2024/08/20181018-VinceVG-retreat2018-389-1.jpg''); }

Team retreat 2018 - Greece: Why madewithlove retreats once a year

.sc-kLhKbu.fLjGKR.gbi-1536998198-iNbScTDNzs5XqyHm2FDQ2s:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2018/12/19141557/blog-company-benefits.png''); }

Company benefits in 2019 at madewithlove

.sc-kLhKbu.fLjGKR.gbi-1536998198-4vT5GFtC9aNzQYidBv8Y1s:before { opacity: 1; background-image: url(''https://cdn.madewithlove.com/wp-content/uploads/2018/07/19141637/blog-hiringprocess.png''); }

Three steps to hiring: how we attract talented developers

Read 100+ more articles

Some of Yannick's colleagues

Peter

Software engineer
from Belgium

Picture of Peter Packet

Picture of Peter Packet

Alexandros

Software engineer
from South Africa

Picture of Alexandros Spyridis

Picture of Alexandros Spyridis

Peter

CTO in residence
from Belgium

Picture of Peter Eysermans

Picture of Peter Eysermans

Pierre

Software engineer
from France

Picture of Pierre Ghiot

Picture of Pierre Ghiot

Mike

CTO in residence
from Belgium

Picture of Mike Veerman

Picture of Mike Veerman

Tim

COO
from Belgium

Picture of Tim Sterkens

Picture of Tim Sterkens

Jonas

CTO in residence
from Belgium

Picture of Jonas Van Schoote

Picture of Jonas Van Schoote

Roduan

Software engineer
from Syria

Picture of Roduan Kareem Aldeen

Picture of Roduan Kareem Aldeen

Filip

Business Developer & Marketeer
from Belgium

Picture of Filip Aerts

Picture of Filip Aerts

See all our pretty faces

We're always looking for talented peopleApply at madewithlove