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Yannick
De Pauw

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Marketing manager
from Belgium 🇧🇪

Making sure the people are happy, things look pretty and products reach a greater audience, is why this people & marketing manager sets his alarm clock every day.

When Yannick is not busy trying to grasp exactly what clients want and how users actually use an application, he's probably globetrotting. And writing nice articles about the world, for his travel blog.

What is your biggest dream?
To always dare to make decisions to do stuff that I really want to do, rather than hiding behind excuses.

Choose between a circle, a triangle and a square and tell us why!
Circle… ball. Triangle… tree. Square… bed. Just top-of-my-head associations, but they help me to make choices. However, I'm not sure if I like ball or tree more. I'll go for tree. Nature needs some love. Triangles!

madewithlove software engineers

madewithlove software engineers

About Yannick

Base: Leuven (BE)
Studies: Graphic Design, Sint-Lukas Antwerp
Passions: football, travelling, photography

madewithlove software engineers

madewithlove software engineers

Expertises

Anything Adobe
Wordpress
Job interviews
Recruiting
Organising
Writing
Content management

Articles by Yannick

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Why involving engineers in product meetings saves time and money

Ideas and insights

Team and leadership

Involving engineers in product specification meetings reduces costly iterations and accelerates feature launches for SaaS startups.

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Should we really ship fast and break things?

Audits and due diligence

Automated testing

Deployment frequency

Should startups test everything before shipping? We break down how to balance testing with product velocity—and why 100% coverage is often the wrong goal.

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Why engineers need a voice in the roadmap

A great product roadmap balances business goals with technical sustainability. Ignoring engineering input leads to technical debt and bottlenecks that slow growth. In this video, we discuss how SaaS teams can integrate engineering priorities into the roadmap for long-term success.

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When to hire senior developers vs. juniors - the perfect team composition

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Are startups with a CTO as co-founder more successful?

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How to build roadmaps that can be used by engineering and product teams

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Why founders need to care more about software licensing and SBOMs

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How to manage technical debt as part of your agile process

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SaaS due diligence report: 12 learnings for founders that want to secure their next funding round

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Social cohesion in remote companies: how to build solid connections and a collaborative culture from afar?

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How to explain your tech debt to your investors

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Embracing brownfield projects & legacy code in SaaS

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Leading with fear: these leadership mistakes will break your startup

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The advantages of working with a specialized tech recruiter

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Technical due diligence: The ultimate guide

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Floating team members & priorities

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The secret sauce to high-performing teams: leadership, trust, and autonomy

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Six signs your team needs to scale

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Never hire senior developers*

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Full-Stack vs. Specialized Developers: what does your SaaS startup need?

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5 things investors and VCs care about before investing

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Decoding Startup Success: Insights from Lotte Geldermans (Pitchdrive) on technical due diligence and growth strategy

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A field guide to modernizing your PHP project — how to avoid a rewrite through incremental development

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Pulse Episode 14: From CEO to CTO and a horror story with Arnout Van de Meulebroucke

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CTO as a Service (CaaS) in SaaS — Is it useful for your startup?

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Pulse Episode 13: Jason Fried on Trust, Hiring, and Rehiring

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Supercharge your startup with staff engineers

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Why is operational documentation more important than you think

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Pulse: Episode 11 – On technical debt with Jonas Drieghe

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Why remote work works

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Pulse: Episode 10 – Employee lifetime value with Leslie Carr

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The Fractional CTO (or Interim CTO) explained

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Pulse: Episode 9 - Hiring and retaining talent with Simone Eret

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Pulse: Episode 8 - Outdated documentation with Christophe Pasquier

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Pulse: Episode 7 – Free Range Management with Steve Tauber

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How to do a software rewrite

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Pulse: Episode 6 – Johann Romefort on Technical Due Diligence

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It’s here: Free Range Management, the book

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On Technical debt - What is it, how is it created, what types of technical debt are there, how to avoid tech debt, and how to fix it?

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Most common challenges faced by startups in 2024

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How to hire a CTO

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Seniority level in software engineering and how to assess it

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Thanks for rejecting me

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Our tool shed — the tools we use when working remotely

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Have you seen our new haircut?

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The responsible developer profile explained

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Improving companies by sharing stories and cauliflower risotto at our first CTO dinner

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Team retreat 2018 - Greece: Why madewithlove retreats once a year

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Company benefits in 2019 at madewithlove

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Three steps to hiring: how we attract talented developers

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Some of Yannick's colleagues

Geoffrey

Software engineer
from Belgium 🇧🇪

Picture of Geoffrey Dhuyvetters

Picture of Geoffrey Dhuyvetters

Mike

CTO in residence
from Belgium 🇧🇪

Picture of Mike Veerman

Picture of Mike Veerman

Tim

COO
from Belgium 🇧🇪

Picture of Tim Sterkens

Picture of Tim Sterkens

Bram

Software engineer
from Belgium 🇧🇪

Picture of Bram Devries

Picture of Bram Devries

Emma

Software engineer
from United Kingdom 🇬🇧

Picture of Emma Williams

Picture of Emma Williams

Luc

Software engineer
from Belgium 🇧🇪

Picture of Luc Wollants

Picture of Luc Wollants

Peter

Software engineer
from Belgium 🇧🇪

Picture of Peter Packet

Picture of Peter Packet

Jonas

Software engineer
from Belgium 🇧🇪

Picture of Jonas Drieghe

Picture of Jonas Drieghe

Michał

Software engineer
from Poland 🇵🇱

Picture of Michał Karnicki

Picture of Michał Karnicki

See all our pretty faces

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