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Yannick
De Pauw

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People & Marketing manager
from Belgium 🇧🇪

Making sure the people are happy, things look pretty and products reach a greater audience, is why this people & marketing manager sets his alarm clock every day.

When Yannick is not busy trying to grasp exactly what clients want and how users actually use an application, he's probably globetrotting. And writing nice articles about the world, for his travel blog.

What is your biggest dream?
To always dare to make decisions to do stuff that I really want to do, rather than hiding behind excuses.

Choose between a circle, a triangle and a square and tell us why!
Circle… ball. Triangle… tree. Square… bed. Just top-of-my-head associations, but they help me to make choices. However, I'm not sure if I like ball or tree more. I'll go for tree. Nature needs some love. Triangles!

About Yannick

Base: Leuven (BE)
Studies: Graphic Design, Sint-Lukas Antwerp
Passions: football, travelling, photography

Expertises

Anything Adobe
Wordpress
Job interviews
Recruiting
Organising
Writing
Content management

Articles by Yannick

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Why engineers need a voice in the roadmap

Collaboration

Engineering

Feedback

A great product roadmap balances business goals with technical sustainability. Ignoring engineering input leads to technical debt and bottlenecks that slow growth. In this video, we discuss how SaaS teams can integrate engineering priorities into the roadmap for long-term success.

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When to hire senior developers vs. juniors - the perfect team composition

Hiring

Team and leadership

Team structure

Senior developers bring expertise, long-term vision, and stability to complex SaaS projects, while juniors—when guided effectively—offer cost-efficiency and faster execution for well-defined tasks.

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Are startups with a CTO as co-founder more successful?

Collaboration

Hiring

Ideas and insights

Should your CTO also be a co-founder? Discover how this spicy debate shapes startups' early passion and later growth, revealing the pivotal balance between emotional attachment and strategic execution. Get insights to make the right call for your company's stage and future.

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