The blog · since 2015

Insights for founders,
CTOs & investors.

Essays, playbooks and field notes from our CTOs, architects and leads. Written for people shipping real product.

Latest posts

Leadership

Offboarding: The security hole nobody wants to talk about

Offboarding is a crucial part of security. Forgotten accounts and overlooked credentials can expose your systems to risk. This post offers real examples, a checklist approach, and clear steps to make offboarding more reliable across teams.

Due diligence

These questions will be answered after technical due diligence

Investing without technical due diligence is like buying a used car without opening the bonnet. This article demystifies the audit process, shares what red flags we look for, and explains why investors should care deeply about code, processes and product.

Due diligence

Technical due diligence is broken: going beyond the checklist

Most technical due diligence audits focus on code quality and tooling, but the real risk lies in invisible processes, fragile teams, and product chaos, which is why madewithlove audits the full stack of your organisation, from code to culture.

Engineering

A Rubber Duck’s Guide to Better Engineering

Professor Quacks reminds us that curiosity, accountability, and good teamwork are the bedrock of great engineering.

madewithlove

What would it cost to rebuild this software from scratch?

Evaluating the cost of rebuilding software from scratch involves more than counting development hours; it requires recognising the invisible value of user feedback, lessons learned, and embedded experience.

Leadership

Making progress without a technical leader

Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.

AI

AI writes bad code, but what if that’s the good news?

Should engineers fear messy AI code or embrace it as a tool for fast product validation? This story reveals why your cleanest code might not be your most valuable contribution. Why founders will use AI generated code more and more for MVPs and prototyping and why engineers should embrace this.

Due diligence

Due diligence for AI startups: what actually matters

Founders and investors due diligence: how to dig beneath the “AI-powered” facade and verify that their systems won’t break in secret.

AI

The enshittification of the internet: are you building value or friction?

AI agents shouldn’t become CAPTCHA solvers: discover how monetisation-driven UX patterns have turned the web into a hostile environment and what honest design can do to reverse the trend.

CTO

Why front-end rewrites are more common than refactors

Why do engineering teams keep rewriting frontends? Let’s explore the leadership bias and tech churn that makes refactors feel harder—yet ultimately more sustainable.

Engineering

Lynx: a new contender in cross-platform development?

Lynx could revolutionize cross-platform mobile development with its unique approach and performance benefits. Is it time to switch from React Native or Flutter?

Leadership

Building a customer support machine: a pragmatic approach for startups

When customer support becomes a blocker for engineering progress, it’s time to build more than just your product—you need to build your support infrastructure. This article explains how to scale support before chaos kills your velocity.

AI

Three cursors walk into a codebase

A cautionary tale about interns, AI tools, and outsourcing delivering 80% of a project—leaving internal teams with the clean-up. Learn why shortcuts often come with hidden costs.

AI & agentic tooling

AI-first engineering

We use AI and agentic workflows daily. From coding agents to AI strategy, we help teams adopt what actually works.

Read our AI insights

Engineering leadership

CTO Insights

We <3 sharing content for CTOs, senior engineers and founders with real-world insights.

40+ expert authors

For investors & VCs

Due diligence done right

Technical audits, codebase assessments, and risk analysis for portfolio managers making investment decisions.

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