The blog · since 2015
Essays, playbooks and field notes from our CTOs, architects and leads. Written for people shipping real product.
Analytics only shows the events you remembered to add, never the ones you forgot. Let Claude instrument features as it builds them, then run a skill that audits your tracking against your own docs and live data, flagging what's missing, noisy, or quietly broken.
For small teams without a designer, v0 is a game-changer. The cost justifies itself by letting you explore and validate ideas in minutes rather than days.
I switched from Cursor's BugBot ($40/month) to Claude Code for code reviews. Setup is straightforward in VS Code, and Claude's bug detection has been notably better. While it still flags null reference checks like most AI reviewers, the difference in catching actual bugs is significant.
Building a thriving remote-first culture takes more than allowing people to work from home. Discover how hiring for ownership, embracing asynchronous work, and saying no to misaligned projects creates a sustainable remote future.
Shiny frameworks promise magic, but like cheap non-stick pans, they scratch, peel, and end up in the bin. Boring technology, like stainless steel, isn’t sexy, but it lasts for decades if treated well. The lesson? Build for the long haul, not the quick thrill.
AI is not replacing developers, but it is replacing developers who refuse to use it. The real skill lies in how well you steer, validate, and challenge the model. Fundamentals matter, but today’s best engineers treat AI as an amplifier, not a crutch.
The most common mistake in mobile product launches is assuming the app store submission process is routine. It isn’t. From mismatched requirements between Apple and Google to last-minute policy changes, this is where launch plans unravel.
AI agents aren’t just chatbots. They observe, plan, and act to solve problems across systems. Powerful for workflows but costly and prone to errors, their value comes from tackling focused business problems, not the hype.
What can investors do about legacy code to prevent your startup from failure? What is the difference between legacy and technical debt?
Tired of git blame pointing to useless formatting commits? Learn how to ignore revisions with --ignore-rev or .git-blame-ignore-revs to keep Git history accurate and helpful.
Pull requests are invaluable for sharing knowledge and improving code quality, but in small teams reviews often get rushed or skipped. AI reviewers like Cursor’s Bugbot step in to bridge the gap. For teams short on review capacity, it can add meaningful value.
What can theatre teach startups about silos? That rehearsed collaboration beats chaos every time. madewithlove supports SaaS companies with CTO coaching, audits, and software engineering: discover how to keep your teams working together at the heart of your business.
Professor Quacks is back with five more principles for better engineering: build tools that help, move with healthy urgency, plan wisely, work well with others, and lead by example. These aren’t just coding tips, they’re culture-shaping lessons.
Building diverse tech teams takes more than good intentions. From job ads and interviews to flexible work and international hiring, discover how we try to embed inclusion into every stage of the hiring process, subtly, sustainably, and deliberately.
Here’s an uncomfortable truth: board members can’t delegate accountability. Not for budgets. Not for legal compliance. And no longer for cybersecurity.
Learn how SEEK’s Braid Design System uses a linkComponent provider to flexibly support routing across React apps. A great pattern for design systems, and one madewithlove engineers keep coming back to when building scalable front-end libraries.
AI & agentic tooling
We use AI and agentic workflows daily. From coding agents to AI strategy, we help teams adopt what actually works.
Read our AI insightsEngineering leadership
We <3 sharing content for CTOs, senior engineers and founders with real-world insights.
40+ expert authorsFor investors & VCs
Technical audits, codebase assessments, and risk analysis for portfolio managers making investment decisions.
Explore our investor content
Our staff engineers will get your software (back) on track and lead your engineering team. We prepare our exit from day one: our goal is to bring the software and the team to the right level for us to get out again.
Learn more about software engineeringOur CTOs in residence (or fractional CTOs) inject technical leadership into your team, ensuring the technical aspect of your business gets exactly the right attention.
Learn more about CTO as a serviceWe're the market leader for technical due diligence of SaaS companies in Belgium and The Netherlands, servicing clients all over the world. Investors appreciate our smooth process, sharp opinions and top-notch reports.
Learn more about auditingBehind-the-scenes support for your CTO or technical lead to enhance their skills, drive effective change, and grow their teams confidently.
Learn more about CTO coachingWe can help you find the best talent to join your team. Unlike other recruiters, we are CTOs and software engineers ourselves, and through getting our hands dirty, we know the skills required to make an impact.
Learn more about recruitingSometimes your struggles go beyond the technical. Do you need help evaluating the roadmap or sharpening the vision? What should you build in order to scale? Our product management experts know the way.
Learn more about product management
