Andreas
Creten

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CEO & Founding Partner
from Belgium 🇧🇪

Co-founder and honorary member of the positive ADHD movement. He codes, takes decisions, arranges deals and processes his emails faster than a lightning bolt

He seems to have been granted more than 24 hours in one day, but nobody knows just who he bribed for that. If he keeps on doing all those nice things for madewithlove, nobody will be complaining.

If you could go back in history, what event would you love to experience?
Not sure, maybe the first computer to computer communications.

Any favourite quotes?
Work hard, stay positive and get up early. It's the best part of the day. (George Allen, Sr.)

About Andreas

Base: Leuven (BE)
Studies: Informatics, PXL Hasselt & management, VUB Brussel
Passions: skiing, sailing, woodworking, pizza making

Expertises

PHP
Stakeholder management
Wordpress
Leadership
Product management

Articles by Andreas

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What would it cost to rebuild this software from scratch?

Team and leadership

Refactoring

Product vision alignment

Evaluating the cost of rebuilding software from scratch involves more than counting development hours; it requires recognising the invisible value of user feedback, lessons learned, and embedded experience.

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Why frontend rewrites are more common than refactors

Ideas and insights

React

React Native

Why do engineering teams keep rewriting frontends? Let’s explore the leadership bias and tech churn that makes refactors feel harder—yet ultimately more sustainable.

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🌶️ Why Native PHP shouldn’t exist

Ideas and insights

Laravel

Engineering

Building desktop apps with NativePHP misuses Laravel’s core strengths, creating potential security risks and practical limitations.

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We're always looking for talented peopleApply at madewithlove

About Andreas

Expertises

Articles by Andreas

What would it cost to rebuild this software from scratch?

Why frontend rewrites are more common than refactors

🌶️ Why Native PHP shouldn’t exist

Vibe coding and the junior developer dilemma

The hidden cost of API migrations

Startups don't need corporate culture

The fate of being too early

Framework junkies

The right tool for the job

Why don't you look at the codebase?

The secret sauce to high-performing teams: leadership, trust, and autonomy

Be boring

A framework to deal with technical debt

Navigating corporate measures with creativity

The Compassionate Shift in Tech Language

Pulse Episode 13: Jason Fried on Trust, Hiring, and Rehiring

Busting the Rebuild Bias

How to run a good all-hands meeting

The Importance of Small Details for Diversity and Inclusion

Why you should code your infrastructure

Taking PHP Seriously

Why is operational documentation more important than you think

A story on remote audits

Why exit interviews are valuable

Pulse: Episode 10 – Employee lifetime value with Leslie Carr

Logging non-Laravel queries to Telescope

Ten years of testing htaccess rewrite rules

Smooth Sailing

Ask Me Anything with our CEO on working remote (from home)

Does code need to be perfect?

My first day at madewithlove and a strange white box

Why is everybody wearing headphones?

Remote versus offshoring in software development

madewithlove retreat in Girona

JSday Maceio 2015 recap

Using illuminate/config v5 outside of Laravel

Learn hard, play hard #PHPBenelux2015

WP-CLI: WordPress Command Line Tools

Updated htaccess tester: referrer support

Simple htaccess tester

Some of Andreas's colleagues

Christophe

Wouter

Charlotte

Oluwaseyi

Luc

Michał

Roduan

Geoffrey

Bram

For CTOs

For Founders

For Investors

For CPOs