Finding your North Star Metric
Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?
Product metrics
5 posts
5 things investors and VCs care about before investing
In the eyes of a VC, your startup is more than just lines of code; it's a potential hidden gem waiting to be polished. So, the next time you pitch, think less about impressing with tech and more about presenting a balanced, promising business.
How to assist your product marketing team as a software engineer
Software engineering and marketing are often considered to be on completely opposite ends of the spectrum but when put together they can become a powerful team. This article lists some of the things you, as a software engineer, can do to help your product marketing team. Be observant Engineers have...
Pulse: Episode 1 - Jeremy Le Van (Cowboy)
Tune in for spicy and insightful conversations on all things SaaS, products,(technical) leadership and product. In Pulse, the podcast, madewithlove’s Vincent Battaglia talks with leaders in the tech startup and scale-up ecosystem. There are also some podcast episodes where Vincent talks with his own colleagues about everything he...
Why product marketing is more important in a tech company than you think
During the annual madewithlove retreat in Greece, I gave a talk on what product marketing is and how modern teams should approach building a product. I had based my talk on my own experiences from the past year where I was seeing a lot of friction and struggles with how...