In the eyes of a VC, your startup is more than just lines of code; it's a potential hidden gem waiting to be polished. So, the next time you pitch, think less about impressing with tech and more about presenting a balanced, promising business.
Software engineering and marketing are often considered to be on completely opposite ends of the spectrum but when put together they can become a powerful team. This article lists some of the things you, as a software engineer, can do to help your product marketing team. Be observant Engineers have...
Tune in for spicy and insightful conversations on all things SaaS, products,(technical) leadership and product. In Pulse, the podcast, madewithlove’s Vincent Battaglia talks with leaders in the tech startup and scale-up ecosystem. There are also some podcast episodes where Vincent talks with his own colleagues about everything he...
During the annual madewithlove retreat in Greece, I gave a talk on what product marketing is and how modern teams should approach building a product. I had based my talk on my own experiences from the past year where I was seeing a lot of friction and struggles with how...