Blog
Read article
Software engineeringCTO as a serviceAudits & technical due diligenceRecruitingCTO coachingProduct management
About this service
Build scalable, maintainable software with our experienced engineering teams. We deliver high-quality code and best practices that help your product succeed.
Go to serviceCTO coaching
You don't have to do it alone
Confidential support
Battle-tested advice
Grow as a leader
A mentor you can trust in your corner
Our approach is simple yet profound: pair up with an experienced mentor, focus on skill development, and grow alongside your team. Even the most skilled tech leaders can find themselves overwhelmed by the multifaceted challenges of growing a team and scaling technology. It's not just about code; it's about architecture, team dynamics, roadmaps, stakeholder communication, and much more.
How we work
A partnership, not a prescription
No two journeys look the same, so we won't pretend they should. We tailor our coaching to your context and challenges, and the things that actually keep you up at night.
Real-world experience
Our advice comes from the field and is battle-tested. This is guidance you can use when things get uncomfortable, because that is usually when it matters most.
Growth over time
We support your CTO as they grow into the role. And as they help their team grow with them. That means better judgment, stronger leadership, and fewer blind spots over time.
Pragmatic sounding board
Behind the scenes if needed, we act as a sounding board for your technical leader. We help them think clearly, make better calls, and level up without noise, theatre, or unnecessary process.
Our promise
“We help you grow into the leader your team needs, not by telling you what to do, but by helping you see more clearly.”
Why choose our CTO coaching?
We often see competent technical leaders struggling to balance all their responsibilities. When tech leaders struggle, the product struggles.
Expert guidance
Learn from those who've been there. Our interim CTOs bring a wealth of experience in building, scaling, and leading tech teams.
Discover more
Ready to talk?
Ready to learn from someone who's been in the seat?
Tailored support
Every tech leader's journey is unique. Our coaching is customised to address your specific challenges and goals.
Discover more
Ready to talk?
Want coaching built around your specific challenges?
Pragmatic advice
We believe in practical, actionable insights that can be implemented immediately, driving real change and progress.
Discover more
Ready to talk?
Looking for honest, actionable advice on your leadership?
Confidential sounding board
Sometimes, all you need is an experienced ear to bounce ideas off. We provide that confidential space for open, honest dialogue.
Discover more
Ready to talk?
Need a trusted ear for your toughest decisions?
Are you just fighting fires?
If the technical leader of the company is struggling, inevitably, both the product and the rest of the team will be struggling too. Does this feel familiar?
“Our founders and engineers aren’t aligned.”
“Our CTO just left.”
“Madewithlove helped us to establish a structured development process that resulted in better code quality and stronger planning. We were missing a few important aspects of the overall DevOps process,…”
Jan Dolinsky, CTO at Tangent Works
“Our product is growing, but our team isn’t.”
“We’re drowning in feature requests and can’t say no.”
“We enjoyed working with madewithlove for the qualitative feedback on our development flow, velocity, and attention to details they brought in our engineering team.”
Joel Harkes, Technical Team Lead at Vaigo
“We don’t know if we’re building the right things.”
“I have nobody to bounce ideas off.”
Happy clients
We've coached dozens of CTOs and technical leaders through scaling challenges, team dynamics, and the transition from builder to leader.
Teamleader
From top-notch development to strategic C-level advice
We helped Teamleader scale their product and engineering organisations by implementing data-driven product strategy, introducing modern development practices, and providing interim CTO leadership that enabled them to hire their own CTO and grow from one product owner to a team of forty engineers.
Read case study
We help our clients succeed
You will not see companies like Amazon among our past clients. You will, however, see the names that will soon rock the SaaS world because we helped them predict risks and avoid failure.
“The transition was not easy for everyone, but people could see the point and get onboard because of the good technical and human leadership provided by madewithlove.”
Dorian de Broqueville
General Manager, Izix
“Madewithlove truly has your back as a trustable business and tech partner. They are a great combination of integrity, people and technical skills that allow you to move your software application project forward at any level.”
David Macfarlan
CEO, GearJot
“Madewithlove helped us to establish a structured development process that resulted in better code quality and stronger planning. We were missing a few important aspects of the overall DevOps process, and madewithlove could identify the missing parts quite quickly.”
Jan Dolinsky
CTO, Tangent Works
FROM 150+ SAAS AUDITS
90% of SaaS teams carry documentation debt
The most common audit finding. Tribal knowledge dominates.
Tackle documentation debtLatest insights
Read our latest thoughts on technical leadership, team development, and scaling your organisation.
Blog
The CTO's guide to AI adoption strategy
13 min read
Read article
Blog
When don't you need a fractional CTO
7 min read
Read article
Read article
Need a coaching partner?
Whether you're a first-time CTO finding your feet or a seasoned leader facing new challenges, we're here to help. Tell us what's on your mind.
Frequently asked questions
Everything you need to know about our CTO coaching service.
This service is tailored for CTOs, senior technical leaders, VPs of Engineering, or those transitioning into these roles. It is ideal for startups and scale-ups aiming to strengthen leadership skills and effectively manage growth challenges.
Our focus is exclusively on the unique challenges of technical leadership. Our mentors are seasoned CTOs, not generalist coaches. We understand your challenges and the specific pressures of the role.
Yes, we sign NDAs. We understand that leadership can be isolating. We provide a confidential, non-judgmental sounding board so you have the space to be vulnerable and freely explore ideas.
The minimum engagement is one hour per week for 3 months.
Our mentors are current and former CTOs who have navigated the startup journey from seed stage to successful exit. They bring extensive knowledge in scaling technology and building teams.