Problem and solution

21 posts
Why product marketing is more important in a tech company than you think

Why product marketing is more important in a tech company than you think

During the annual madewithlove retreat in Greece, I gave a talk on what product marketing is and how modern teams should approach building a product. I had based my talk on my own experiences from the past year where I was seeing a lot of friction and struggles with how...

Does code need to be perfect?

Does code need to be perfect?

In the past months, I have asked myself a lot why we always strive to write perfect code. Picking up coding again for an internal project made me realise our team (and probably a large part of the rest of the software development world) spend a lot of time on...

The Minimum Viable Product is not so minimum anymore

The Minimum Viable Product is not so minimum anymore

For the last decade every tech firm and aspiring app developer out there could count on the durability of one crucial structural dynamic in the market that affected everything from development timeline, to the go-to-market strategy, to the fundraising plan: The Minimum Viable Product, or MVP. It was an article...

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