AI needs more uncertainty
AI has a confidence problem. Human intelligence was shaped by an uncertain world, and uncertainty is exactly the ingredient AI is missing.
The blog · since 2015
Insights for founders,
CTOs & investors.
Essays, playbooks and field notes from our CTOs, architects and leads. Written for people shipping real product.
Featured articles
What will the state of AI be like by this time next year?
Pricing strategies in the era of AI: why hourly billing no longer works
5 red flags for VCs when planning to invest in Seed or Series A companies
SaaS due diligence report: 12 learnings for founders that want to secure their next funding round
Things we do in our first weeks as Fractional CTO
Latest posts
Smooth Sailing
Here at madewithlove, we don’t do design. We’ve been saying that in almost every sales pitch over the years, each time with the
Pulse: Episode 3 - Between Us - PHP
On this episode of madewithlove’s Pulse podcast, Vinch Battaglia, CTO in residence, welcomes Wouter Sioen, software engineer, and Jonas Drieghe, software engineer, all members
Pulse: Episode 2 - Between Us - Refactoring
The madewithlove team dives into their first Between Us session where they discuss problems that they encounter through their daily work. Today’s topic is
Pulse: Episode 1 - Jeremy Le Van (Cowboy)
Tune in for spicy and insightful conversations on all things SaaS, products,(technical) leadership and product. In Pulse, the podcast, madewithlove’s Vincent Battaglia talks
Pulse podcast - Pilot with Andreas Creten
Tune in for spicy and insightful conversations on all things SaaS, products,(technical) leadership and product. In Pulse, the podcast, madewithlove’s Vincent Battaglia talks
Pitfalls when switching branching models
So you’ve decided to switch from one branching model to another. Did GitFlow catch your eye? Is it time to tackle feature flags with
Remote onboarding: How madewithlove onboards (remote) employees
Onboarding can be a stressful time for a company, doubly so for a remote company. At madewithlove, we focus on proper documentation so that new
Serverless functions with Vercel
As you (might) know, our current website is built on Gatsby. I love the fact we’re generating a super cacheable, fully static site with
CPD method
I love DDD, not domain driven design but instead double diamond design. In fact, I even mentioned it in my colleague.readme. Double diamond design
I'm starting a greenfield project and I'm terrified.
I started a greenfield project this week. I knew it was coming after one of our product managers told me about it during lunch a
Communicating about change is hard. We’re making it easy.
ChangeHub has been part of our madewithlove family for a long time. The first-ever commit dates back to November 8, 2014, during our team
Towards better code reviews
Building software isn’t easy. Add the opinions and needs of multiple people into the mix and it can feel almost impossible at times. Learning
Snapshot through the heart
While snapshot testing has been around for a while in the form of visual snapshots (used in visual regression testing), it’s clear that the
Abstractions as simplifications
As I was browsing through Twitter the other day, I saw someone complaining about abstractions among the lines of “we add abstraction layers on top
Remote is not a substitute
Every time a popular book is turned into a movie, an outcry of disappointed book lovers follows. While some adaptations really are terrible, what often
AI & agentic tooling
AI-first engineering
We use AI and agentic workflows daily. From coding agents to AI strategy, we help teams adopt what actually works.
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Due diligence done right
Technical audits, codebase assessments, and risk analysis for portfolio managers making investment decisions.
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How we help
Software engineering
Our staff engineers will get your software (back) on track and lead your engineering team. We prepare our exit from day one: our goal is to bring the software and the team to the right level for us to get out again.
Learn more about software engineeringCTO as a service
Our CTOs in residence (or fractional CTOs) inject technical leadership into your team, ensuring the technical aspect of your business gets exactly the right attention.
Learn more about CTO as a serviceAuditing
We're the market leader for technical due diligence of SaaS companies in Belgium and The Netherlands, servicing clients all over the world. Investors appreciate our smooth process, sharp opinions and top-notch reports.
Learn more about auditingCTO Coaching
Behind-the-scenes support for your CTO or technical lead to enhance their skills, drive effective change, and grow their teams confidently.
Learn more about CTO coachingRecruiting
We can help you find the best talent to join your team. Unlike other recruiters, we are CTOs and software engineers ourselves, and through getting our hands dirty, we know the skills required to make an impact.
Learn more about recruitingProduct management
Sometimes your struggles go beyond the technical. Do you need help evaluating the roadmap or sharpening the vision? What should you build in order to scale? Our product management experts know the way.
Learn more about product management