Steve Tauber

Steve Tauber

Croatia
43 posts
How a CTO makes technology decisions

How a CTO makes technology decisions

It’s time to build a new product. Some people within the organization have championed individual native applications built in Swift for iOS and Kotlin for Android. Others recommend a cross-platform approach, preferring React Native. And a growing number of engineers want to use Flutter, a newer technology. How does...

The evolution of technical roles

The evolution of technical roles

Many startups give the CTO title to their technical lead. We think that’s a mistake. There is an organic way to grow engineering teams and there are different leadership skills needed at different sizes. Because of this, titles have become quite confusing. We’ve also seen that founders will...

The smelly approach to structuring your startup

The smelly approach to structuring your startup

Did you know that Skunk Works has a set of rules laid down by its founder? If you aren’t familiar with Skunk Works, it’s a division of Lockheed Martin focusing on rapid completion of impossible projects, moonshots. The founder, Kelly Johnson, has recorded the axioms. Here’s what...

​​Most common challenges faced by startups in 2024

​​Most common challenges faced by startups in 2024

It’s pretty evident that a startup in 2024 faces unique challenges that just haven’t existed in other years. Every entrepreneur knows that they will encounter difficult circumstances, clients, and people. It takes determination to scale a startup. We've seen this after auditing over 100 startups throughout...

The Ultimate Startup Due Diligence Checklist for Investments - 2025

The Ultimate Startup Due Diligence Checklist for Investments - 2025

What is due diligence or a technical audit The goal of due diligence is simple: figure out the hidden secrets of the target company that may hurt its value or even kill the deal. But that’s a massive challenge. For investments into technical companies, there is an added challenge....

The first days as a firefighting CTO — what to focus on when you are hired to lead a team in times of change

The first days as a firefighting CTO — what to focus on when you are hired to lead a team in times of change

At madewithlove, we join teams when things aren’t so stable. Maybe a key non-replaceable employee has left or a new investment is fueling growth. I join these companies as a CTO ad interim, someone to captain the ship through troubled waters. It’s hard at times since I’m...

How a CEO knows what’s being built

How a CEO knows what’s being built

1. Is roadmapping useful in software development? Suppose you are a mayor of Smallville. You might create a roadmap for the city that covers the various endeavors to be undertaken this year. An item on the list is “Expand Main Street” since citizens keep demanding that their commute time be...

Why tech startups fail - based on auditing 50+ SaaS startups

Why tech startups fail - based on auditing 50+ SaaS startups

I’m sure you’ve heard the statistic that 9 out of 10 startups fail. How can you win against such odds? Is there a secret startup handbook to read or an investment due diligence checklist to follow? Madewithlove has audited over 50 companies, usually as part of an investment...

Pitfalls when switching branching models

Pitfalls when switching branching models

So you’ve decided to switch from one branching model to another. Did GitFlow catch your eye? Is it time to tackle feature flags with trunk-based development? No matter which model you choose, switching from one to another can be complicated. Here are 4 pitfalls we’ve seen that we...

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