Andreas
Creten

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CEO & Founding Partner
from Belgium 🇧🇪

Co-founder and honorary member of the positive ADHD movement. He codes, takes decisions, arranges deals and processes his emails faster than a lightning bolt

He seems to have been granted more than 24 hours in one day, but nobody knows just who he bribed for that. If he keeps on doing all those nice things for madewithlove, nobody will be complaining.

If you could go back in history, what event would you love to experience?
Not sure, maybe the first computer to computer communications.

Any favourite quotes?
Work hard, stay positive and get up early. It's the best part of the day. (George Allen, Sr.)

About Andreas

Base: Leuven (BE)
Studies: Informatics, PXL Hasselt & management, VUB Brussel
Passions: skiing, sailing, woodworking, pizza making

Expertises

PHP
Stakeholder management
Wordpress
Leadership
Product management

Articles by Andreas

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Why frontend rewrites are more common than refactors

Ideas and insights

React

React Native

Why do engineering teams keep rewriting frontends? Let’s explore the leadership bias and tech churn that makes refactors feel harder—yet ultimately more sustainable.

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🌶️ Why Native PHP shouldn’t exist

Ideas and insights

Laravel

Engineering

Building desktop apps with NativePHP misuses Laravel’s core strengths, creating potential security risks and practical limitations.

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Vibe coding and the junior developer dilemma

Ideas and insights

Team and leadership

AI tools are transforming how we code, but they're not replacing the experience needed to build real software. Let’s talk about what vibe coding gets right—and what it gets very wrong.

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About Andreas

Expertises

Articles by Andreas

Why frontend rewrites are more common than refactors

🌶️ Why Native PHP shouldn’t exist

Vibe coding and the junior developer dilemma

The hidden cost of API migrations

Startups don't need corporate culture

The fate of being too early

Framework junkies

The right tool for the job

Why don't you look at the codebase?

The secret sauce to high-performing teams: leadership, trust, and autonomy

Be boring

A framework to deal with technical debt

Navigating corporate measures with creativity

The Compassionate Shift in Tech Language

Pulse Episode 13: Jason Fried on Trust, Hiring, and Rehiring

Busting the Rebuild Bias

How to run a good all-hands meeting

The Importance of Small Details for Diversity and Inclusion

Why you should code your infrastructure

Taking PHP Seriously

Why is operational documentation more important than you think

A story on remote audits

Why exit interviews are valuable

Pulse: Episode 10 – Employee lifetime value with Leslie Carr

Logging non-Laravel queries to Telescope

Ten years of testing htaccess rewrite rules

Smooth Sailing

Ask Me Anything with our CEO on working remote (from home)

Does code need to be perfect?

My first day at madewithlove and a strange white box

Why is everybody wearing headphones?

Remote versus offshoring in software development

madewithlove retreat in Girona

JSday Maceio 2015 recap

Using illuminate/config v5 outside of Laravel

Learn hard, play hard #PHPBenelux2015

WP-CLI: WordPress Command Line Tools

Updated htaccess tester: referrer support

Simple htaccess tester

Some of Andreas's colleagues

Dimitri

Yannick

Emma

Oluwaseyi

Pierre

Alexandros

Charlotte

Christophe

Roduan

For CTOs

For Founders

For Investors

For CPOs