Andreas
Creten

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CEO & Founding Partner
from Belgium 🇧🇪

Co-founder and honorary member of the positive ADHD movement. He codes, takes decisions, arranges deals and processes his emails faster than a lightning bolt

He seems to have been granted more than 24 hours in one day, but nobody knows just who he bribed for that. If he keeps on doing all those nice things for madewithlove, nobody will be complaining.

If you could go back in history, what event would you love to experience?
Not sure, maybe the first computer to computer communications.

Any favourite quotes?
Work hard, stay positive and get up early. It's the best part of the day. (George Allen, Sr.)

About Andreas

Base: Leuven (BE)
Studies: Informatics, PXL Hasselt & management, VUB Brussel
Passions: skiing, sailing, woodworking, pizza making

Expertises

PHP
Stakeholder management
Wordpress
Leadership
Product management

Articles by Andreas

You can't delegate accountability: what the NIS2 directive means for boards

Audits and due diligence

Investor

Roles and responsibilities

Here’s an uncomfortable truth: board members can’t delegate accountability. Not for budgets. Not for legal compliance. And no longer for cybersecurity.

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What would it cost to rebuild this software from scratch?

Team and leadership

Refactoring

Product vision alignment

Evaluating the cost of rebuilding software from scratch involves more than counting development hours; it requires recognising the invisible value of user feedback, lessons learned, and embedded experience.

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Why frontend rewrites are more common than refactors

Ideas and insights

React

React Native

Why do engineering teams keep rewriting frontends? Let’s explore the leadership bias and tech churn that makes refactors feel harder—yet ultimately more sustainable.

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Andreas
Creten

About Andreas

Expertises

Articles by Andreas

You can't delegate accountability: what the NIS2 directive means for boards

What would it cost to rebuild this software from scratch?

Why frontend rewrites are more common than refactors

🌶️ Why Native PHP shouldn’t exist

Vibe coding and the junior developer dilemma

The hidden cost of API migrations

Startups don't need corporate culture

The fate of being too early

Framework junkies

The right tool for the job

Some of Andreas's colleagues

Roduan

Tim

Novruz

Pierre

Brenden

Jonas

Luc

Wouter

Peter

For CTOs

For Founders

For Investors

For CPOs