Fitness for purpose: taking risks with quality
When product teams obsess over perfect quality, they risk standing still, but by embracing a 'fit for purpose' mindset and planning for instability, they can move faster and smarter.
Product vision alignment
9 posts
What would it cost to rebuild this software from scratch?
Evaluating the cost of rebuilding software from scratch involves more than counting development hours; it requires recognising the invisible value of user feedback, lessons learned, and embedded experience.
Building a customer support machine: a pragmatic approach for startups
When customer support becomes a blocker for engineering progress, it’s time to build more than just your product—you need to build your support infrastructure. This article explains how to scale support before chaos kills your velocity.
Should we really ship fast and break things?
Should startups test everything before shipping? We break down how to balance testing with product velocity—and why 100% coverage is often the wrong goal.
Why you shouldn't let customers pay for features
Selling bespoke features to customers might seem profitable, but it changes your SaaS business model. Instead of a scalable product, you become a service provider, stuck maintaining one-off features. Learn why this approach is risky and how to build for long-term success.
Finding your North Star Metric
Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?
Be boring
In discussions with non-tech managers, buzzwords often mask understanding. My view: use tech pragmatically, focusing on proven tools. Innovation matters, but clarity and long-term stability are key. Managers should demystify tech jargon and ensure meaningful application.
Tech debt & refactoring an old front-end codebase: a field manual
Improve your front-end project's performance and maintainability with our guide to refactoring a codebase. Learn about tackling technical debt, assessing your code, planning a strategy, and exploring refactoring techniques.
Why defining a product vision is crucial in ensuring you are building the right things.
A company should have a vision, but a product should also have one. A product vision may sound like something large corporates work on. It may sound like a waste of time. However, a good product vision helps your team make the right choices while building your product.