Ideas and insights

100 posts
These questions will be answered after technical due diligence

These questions will be answered after technical due diligence

Investing without technical due diligence is like buying a used car without opening the bonnet. This article demystifies the audit process, shares what red flags we look for, and explains why investors should care deeply about code, processes and product.

Technical due diligence is broken: going beyond the checklist

Technical due diligence is broken: going beyond the checklist

Most technical due diligence audits focus on code quality and tooling, but the real risk lies in invisible processes, fragile teams, and product chaos, which is why madewithlove audits the full stack of your organisation, from code to culture.

What would it cost to rebuild this software from scratch?

What would it cost to rebuild this software from scratch?

Evaluating the cost of rebuilding software from scratch involves more than counting development hours; it requires recognising the invisible value of user feedback, lessons learned, and embedded experience.

Making progress without a technical leader

Making progress without a technical leader

Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.

AI writes bad code, but what if that’s the good news?

AI writes bad code, but what if that’s the good news?

Should engineers fear messy AI code or embrace it as a tool for fast product validation? This story reveals why your cleanest code might not be your most valuable contribution. Why founders will use AI generated code more and more for MVPs and prototyping and why engineers should embrace this.

Pricing strategies in the era of AI: why hourly billing no longer works

AI tools are changing how agencies work and how they should bill. Fewer hours, faster results, and ballooning token costs are reshaping agency economics. We dive into what comes next, and why value pricing might be the way forward.

Due diligence for AI startups: what actually matters

Due diligence for AI startups: what actually matters

Founders and investors due diligence: how to dig beneath the “AI-powered” facade and verify that their systems won’t break in secret.

5 red flags for VCs when planning to invest in Seed or Series A companies

Discover the five most common technical-due-diligence red flags—from undersized or misaligned teams to “just-about-working” codebases—that VCs must spot before writing a cheque.

Why front-end rewrites are more common than refactors

Why front-end rewrites are more common than refactors

Why do engineering teams keep rewriting frontends? Let’s explore the leadership bias and tech churn that makes refactors feel harder—yet ultimately more sustainable.

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