Why product marketing is more important in a tech company than you think

Published on February 20, 2019 and filed under Product and project management
by Bram Devries and will take

7 minutes

of your time.
In short
Launching new features suddenly and without warning is not a good move. Customers will get confused; products can look inconsistent; developers don’t like unexpected changes. A product needs a thorough plan to release new features. This is where product marketing kicks in.
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Written by

Bram Devries

Growing up in the small town of Tienen is not easy, folks. But somehow Bram struggled through and became a top-notch software engineer.

Learn more about Bram Devries

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