Emma
Williams

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Software engineer
from United Kingdom 🇬🇧

Born in England, Emma loves solving problems and helping others to learn.

Having worked initially as a Sound Engineer in theater, Emma woke up one day wanting to know how to make a website. She never looked back. Fascinated by the JavaScript ecosystem and both front-end and mobile development, she loves breaking down problems and writing code. When she is not working, Emma can usually be found in a gym practicing Olympic Weightlifting!

What are your favorite bands or music?
Jason Mraz

Deserts or oceans?
Oceans

About Emma

Base: United Kingdom (UK)
Studies: Music, London City University
Passions: Weightlifting and playing the flute and piano

Expertises

JavaScript
React Native
React

Articles by Emma

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5 red flags for VCs when planning to invest in Seed or Series A companies

Investor

Audits and due diligence

Ideas and insights

Discover the five most common technical-due-diligence red flags—from undersized or misaligned teams to “just-about-working” codebases—that VCs must spot before writing a cheque.

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Lynx: a new contender in cross-platform development?

Engineering

Tooling

React Native

Lynx could revolutionize cross-platform mobile development with its unique approach and performance benefits. Is it time to switch from React Native or Flutter?

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Eliminating SPOFs: the importance of documentation

Product documentation

Team and leadership

Ideas and insights

Single points of failure (SPOF) in startups lead to lost revenue, delays, and investor concerns. Building a documentation culture early reduces risk and ensures scalability.

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Emma
Williams

About Emma

Expertises

Articles by Emma

5 red flags for VCs when planning to invest in Seed or Series A companies

Lynx: a new contender in cross-platform development?

Eliminating SPOFs: the importance of documentation

Finding your North Star Metric

Exploring LLM Options: Proprietary vs. Open Source

Accessibility in mobile apps: considerations for startups

Revolutionising diagnosis: How large language models can drive a 10x change

What is a retrospective, and how to run one

Integrating AI into your engineering team

Mobile app security: A best practices checklist for startups and scale-ups

Developer Experience and why a business should prioritize it

How to create a mobile development team for startups

Continuous integration and continuous deployment on mobile

Understanding and managing technical debt and legacy code: a guide for founders

Building a React Native/Flutter app is more than coding

What is the difference between hybrid, native, and cross-platform applications?

Creating cross platform and hybrid apps is more than coding

Flutter vs React Native: deciding which to choose

Some of Emma's colleagues

Luc

Wouter

Alexandros

Yannick

Geoffrey

Michał

Stef

Dimitri

Roduan

For CTOs

For Founders

For Investors

For CPOs