Emma
Williams

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Software engineer
from United Kingdom 🇬🇧

Born in England, Emma loves solving problems and helping others to learn.

Having worked initially as a Sound Engineer in theater, Emma woke up one day wanting to know how to make a website. She never looked back. Fascinated by the JavaScript ecosystem and both front-end and mobile development, she loves breaking down problems and writing code. When she is not working, Emma can usually be found in a gym practicing Olympic Weightlifting!

What are your favorite bands or music?
Jason Mraz

Deserts or oceans?
Oceans

About Emma

Base: United Kingdom (UK)
Studies: Music, London City University
Passions: Weightlifting and playing the flute and piano

Expertises

JavaScript
React Native
React

Articles by Emma

The challenges and gotchas of app store releases

Engineering

Application and data architecture

Ideas and insights

The most common mistake in mobile product launches is assuming the app store submission process is routine. It isn’t. From mismatched requirements between Apple and Google to last-minute policy changes, this is where launch plans unravel.

From chatbots to AI agents: What do you need to know?

Engineering

Ideas and insights

AI agents aren’t just chatbots. They observe, plan, and act to solve problems across systems. Powerful for workflows but costly and prone to errors, their value comes from tackling focused business problems, not the hype.

The show must go on: building bridges to prevent and work with silos

Team and leadership

Team structure

Ideas and insights

What can theatre teach startups about silos? That rehearsed collaboration beats chaos every time. madewithlove supports SaaS companies with CTO coaching, audits, and software engineering: discover how to keep your teams working together at the heart of your business.

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What should tech companies do to hire a more diverse workforce?

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Offboarding: The security hole nobody wants to talk about

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Technical due diligence is broken: going beyond the checklist

We're always looking for talented peopleApply at madewithlove

Emma
Williams

About Emma

Expertises

Articles by Emma

The challenges and gotchas of app store releases

From chatbots to AI agents: What do you need to know?

The show must go on: building bridges to prevent and work with silos

What should tech companies do to hire a more diverse workforce?

Offboarding: The security hole nobody wants to talk about

Technical due diligence is broken: going beyond the checklist

5 red flags for VCs when planning to invest in Seed or Series A companies

Lynx: a new contender in cross-platform development?

Eliminating SPOFs: the importance of documentation

Finding your North Star Metric

Exploring LLM Options: Proprietary vs. Open Source

Accessibility in mobile apps: considerations for startups

Revolutionising diagnosis: How large language models can drive a 10x change

What is a retrospective, and how to run one

Integrating AI into your engineering team

Mobile app security: A best practices checklist for startups and scale-ups

Developer Experience and why a business should prioritize it

How to create a mobile development team for startups

Some of Emma's colleagues

Bram

Luc

Novruz

Geoffrey

Brenden

Filip

Andreas

Tim

Jonas

For CTOs

For Founders

For Investors

For CPOs