.css-163fnmq.e29vr4v10.gbi--904254222-ih7uDdeGz7SkJidHWb7hMA:before { opacity: 1; background-image: url('/static/494105e1cf638ba0b91df593dee4d2ef/82fbe/emmaw-big.jpg'); }

Emma
Williams

Scroll down for details

Software engineer
from United Kingdom 🇬🇧

Born in England, Emma loves solving problems and helping others to learn.

Having worked initially as a Sound Engineer in theater, Emma woke up one day wanting to know how to make a website. She never looked back. Fascinated by the JavaScript ecosystem and both front-end and mobile development, she loves breaking down problems and writing code. When she is not working, Emma can usually be found in a gym practicing Olympic Weightlifting!

What are your favorite bands or music?
Jason Mraz

Deserts or oceans?
Oceans

About Emma

Base: United Kingdom (UK)
Studies: Music, London City University
Passions: Weightlifting and playing the flute and piano

Expertises

JavaScript
React Native
React

Articles by Emma

.css-h3gvca.gbi--1103398942-cvhMtTiaYhFbNQUmxF46VJ:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2025/01/midjourney-banner39.jpg''); }

Finding your North Star Metric

Ideas and insights

Team and leadership

Retention

Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?

.css-h3gvca.gbi--1103398942-hPuWPLk1szbM5eitvhgoPQ:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2025/01/midjourney-banner16.jpg''); }

Exploring LLM Options: Proprietary vs. Open Source

Ideas and insights

Engineering

AI can be challenging. We break down three AI integration tiers—proprietary models, open-source solutions, and custom-built systems—to help you choose the right approach. From quick MVPs to scalable solutions, discover how to leverage AI effectively for your product.

.css-h3gvca.gbi--1103398942-axhd6BRok2umkpw7PNwBNJ:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2025/01/neo-geo-banner-15.png''); }

Accessibility in mobile apps: considerations for startups

Engineering

Accessibility and usability

Application and data architecture

Accessibility isn’t just ethical—it’s essential for reaching a wider audience and creating loyalty. Designing apps with inclusivity in mind boosts engagement, ensures compliance, and sets your product apart in a competitive market.

.css-h3gvca.gbi--1103398942-7nxprJsDMpc9iD6nirNs4N:before { opacity: 1; background-image: url(''https://madewithlove.com/blog/content/images/2025/02/banner.jpg''); }

Revolutionising diagnosis: How large language models can drive a 10x change

We're always looking for talented peopleApply at madewithlove

Emma
Williams

About Emma

Expertises

Articles by Emma

Finding your North Star Metric

Exploring LLM Options: Proprietary vs. Open Source

Accessibility in mobile apps: considerations for startups

Revolutionising diagnosis: How large language models can drive a 10x change

What is a retrospective, and how to run one

Integrating AI into your engineering team

Mobile app security: A best practices checklist for startups and scale-ups

Developer Experience and why a business should prioritize it

How to create a mobile development team for startups

Continuous integration and continuous deployment on mobile

Understanding and managing technical debt and legacy code: a guide for founders

Building a React Native/Flutter app is more than coding

What is the difference between hybrid, native, and cross-platform applications?

Creating cross platform and hybrid apps is more than coding

Flutter vs React Native: deciding which to choose

Some of Emma's colleagues

Charlotte

Wouter

Oluwaseyi

Peter

Alexandros

Bram

Emma

Christophe

Stef

For CTOs

For Founders

For Investors

For CPOs