Emma Williams

Emma Williams

Born in England, Emma loves solving problems and helping others to learn.

AI

Hermes: the agent that doesn't quit when you close your laptop

Hermes is an open-source AI agent that runs on a server, remembers across sessions, and builds reusable skills over time. The shift it represents: AI moving from something you summon to something that runs.

AI

ElevenLabs: voice cloning, agents, and what they mean for your product

Voice is where AI product differentiation is heading. This post walks through ElevenLabs voice cloning and conversational agents in enough detail to evaluate whether the technology is ready for your use case.

AI

Conductor: running multiple AI coding agents in parallel

Conductor by Melty Labs makes parallel agent workflows practical by running multiple agents with separate tasks simultaneously. The trade-offs are real but manageable, and this is where development is heading.

AI

A guide to vibe coding vs AI-assisted development

Vibe coding or AI-assisted development? The choice isn't binary, but getting it wrong at the wrong stage will cost you. This piece breaks down when to embrace speed over architecture, when to take back control, and why the best teams don't pick sides.

Leadership

The value of code review

Code reviews improve more than code quality. Done well, they shape better problem-solving, expose edge cases, and spread knowledge across teams. Learn how small, focused reviews and AI support help teams ship faster with confidence.

Engineering

The challenges and gotchas of app store releases

The most common mistake in mobile product launches is assuming the app store submission process is routine. It isn’t. From mismatched requirements between Apple and Google to last-minute policy changes, this is where launch plans unravel.

AI

From chatbots to AI agents: What do you need to know?

AI agents aren’t just chatbots. They observe, plan, and act to solve problems across systems. Powerful for workflows but costly and prone to errors, their value comes from tackling focused business problems, not the hype.

Leadership

The show must go on: building bridges to prevent and work with silos

What can theatre teach startups about silos? That rehearsed collaboration beats chaos every time. madewithlove supports SaaS companies with CTO coaching, audits, and software engineering: discover how to keep your teams working together at the heart of your business.

Leadership

What should tech companies do to hire a more diverse workforce?

Building diverse tech teams takes more than good intentions. From job ads and interviews to flexible work and international hiring, discover how we try to embed inclusion into every stage of the hiring process, subtly, sustainably, and deliberately.

Leadership

Offboarding: The security hole nobody wants to talk about

Offboarding is a crucial part of security. Forgotten accounts and overlooked credentials can expose your systems to risk. This post offers real examples, a checklist approach, and clear steps to make offboarding more reliable across teams.

Due diligence

Technical due diligence is broken: going beyond the checklist

Most technical due diligence audits focus on code quality and tooling, but the real risk lies in invisible processes, fragile teams, and product chaos, which is why madewithlove audits the full stack of your organisation, from code to culture.

Due diligence

5 red flags for VCs when planning to invest in Seed or Series A companies

Discover the five most common technical-due-diligence red flags—from undersized or misaligned teams to “just-about-working” codebases—that VCs must spot before writing a cheque.

Engineering

Lynx: a new contender in cross-platform development?

Lynx could revolutionize cross-platform mobile development with its unique approach and performance benefits. Is it time to switch from React Native or Flutter?

madewithlove

Eliminating SPOFs: the importance of documentation

Single points of failure (SPOF) in startups lead to lost revenue, delays, and investor concerns. Building a documentation culture early reduces risk and ensures scalability.

Leadership

Finding your North Star Metric

Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?

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