Team dynamics

Your startup does not need more engineers, it needs fewer mistakes

Hiring to fix velocity often multiplies your problems. Reduce avoidable mistakes first: tighten decision-making, align product and engineering, and put foundations in place that make a small team dangerous in the right way.

How to pragmatically leverage AI as a startup

If you believe what you see on LinkedIn, startups don't need employees anymore, real founders just have agents building their companies. You write a prompt, fire off the agent, and wait for customers. In reality, you get a vague workflow that produces a mediocre demo at best.

Stereotypes: are these the biggest misconceptions about software engineers?

Outdated myths about developers—like “they hate meetings” or “only care about code”—create friction, missed context, and rework. Learn how to build healthier collaboration across engineering and product.

AI isn't optional anymore: Why developers without AI are falling behind

AI is not replacing developers, but it is replacing developers who refuse to use it. The real skill lies in how well you steer, validate, and challenge the model. Fundamentals matter, but today’s best engineers treat AI as an amplifier, not a crutch.

Legacy vs technical debt: how investors can spot hidden risks in software products

What can investors do about legacy code to prevent your startup from failure? What is the difference between legacy and technical debt?

Ignoring revisions when using git blame

Tired of git blame pointing to useless formatting commits? Learn how to ignore revisions with --ignore-rev or .git-blame-ignore-revs to keep Git history accurate and helpful.

The show must go on: building bridges to prevent and work with silos

What can theatre teach startups about silos? That rehearsed collaboration beats chaos every time. madewithlove supports SaaS companies with CTO coaching, audits, and software engineering: discover how to keep your teams working together at the heart of your business.

What should tech companies do to hire a more diverse workforce?

Building diverse tech teams takes more than good intentions. From job ads and interviews to flexible work and international hiring, discover how we try to embed inclusion into every stage of the hiring process, subtly, sustainably, and deliberately.

You can't delegate accountability: what the NIS2 directive means for boards

Here’s an uncomfortable truth: board members can’t delegate accountability. Not for budgets. Not for legal compliance. And no longer for cybersecurity.

Making progress without a technical leader

Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.

Building a customer support machine: a pragmatic approach for startups

When customer support becomes a blocker for engineering progress, it’s time to build more than just your product—you need to build your support infrastructure. This article explains how to scale support before chaos kills your velocity.

Three cursors walk into a codebase

A cautionary tale about interns, AI tools, and outsourcing delivering 80% of a project—leaving internal teams with the clean-up. Learn why shortcuts often come with hidden costs.

Making an impact by combining our services

Madewithlove combines interim CTOs and staff engineers to help SaaS scale-ups align strategy with execution and build resilient tech teams.

Why involving engineers in product meetings saves time and money

Involving engineers in product specification meetings reduces costly iterations and accelerates feature launches for SaaS startups.

Should we really ship fast and break things?

Should startups test everything before shipping? We break down how to balance testing with product velocity—and why 100% coverage is often the wrong goal.

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