Emma Williams

Emma Williams

24 posts
The challenges and gotchas of app store releases

The challenges and gotchas of app store releases

The most common mistake in mobile product launches is assuming the app store submission process is routine. It isn’t. From mismatched requirements between Apple and Google to last-minute policy changes, this is where launch plans unravel.

From chatbots to AI agents: What do you need to know?

From chatbots to AI agents: What do you need to know?

AI agents aren’t just chatbots. They observe, plan, and act to solve problems across systems. Powerful for workflows but costly and prone to errors, their value comes from tackling focused business problems, not the hype.

The show must go on: building bridges to prevent and work with silos

The show must go on: building bridges to prevent and work with silos

What can theatre teach startups about silos? That rehearsed collaboration beats chaos every time. madewithlove supports SaaS companies with CTO coaching, audits, and software engineering: discover how to keep your teams working together at the heart of your business.

What should tech companies do to hire a more diverse workforce?

What should tech companies do to hire a more diverse workforce?

Building diverse tech teams takes more than good intentions. From job ads and interviews to flexible work and international hiring, discover how we try to embed inclusion into every stage of the hiring process, subtly, sustainably, and deliberately.

Offboarding: The security hole nobody wants to talk about

Offboarding: The security hole nobody wants to talk about

Offboarding is a crucial part of security. Forgotten accounts and overlooked credentials can expose your systems to risk. This post offers real examples, a checklist approach, and clear steps to make offboarding more reliable across teams.

Technical due diligence is broken: going beyond the checklist

Technical due diligence is broken: going beyond the checklist

Most technical due diligence audits focus on code quality and tooling, but the real risk lies in invisible processes, fragile teams, and product chaos, which is why madewithlove audits the full stack of your organisation, from code to culture.

5 red flags for VCs when planning to invest in Seed or Series A companies

Discover the five most common technical-due-diligence red flags—from undersized or misaligned teams to “just-about-working” codebases—that VCs must spot before writing a cheque.

Lynx: a new contender in cross-platform development?

Lynx: a new contender in cross-platform development?

Lynx could revolutionize cross-platform mobile development with its unique approach and performance benefits. Is it time to switch from React Native or Flutter?

Eliminating SPOFs: the importance of documentation

Eliminating SPOFs: the importance of documentation

Single points of failure (SPOF) in startups lead to lost revenue, delays, and investor concerns. Building a documentation culture early reduces risk and ensures scalability.

You’ve successfully subscribed to madewithlove
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.