Emma Williams

Emma Williams

Born in England, Emma loves solving problems and helping others to learn.

Engineering

Lynx: a new contender in cross-platform development?

Lynx could revolutionize cross-platform mobile development with its unique approach and performance benefits. Is it time to switch from React Native or Flutter?

madewithlove

Eliminating SPOFs: the importance of documentation

Single points of failure (SPOF) in startups lead to lost revenue, delays, and investor concerns. Building a documentation culture early reduces risk and ensures scalability.

Leadership

Finding your North Star Metric

Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?

AI

Exploring LLM Options: Proprietary vs. Open Source

AI can be challenging. We break down three AI integration tiers—proprietary models, open-source solutions, and custom-built systems—to help you choose the right approach. From quick MVPs to scalable solutions, discover how to leverage AI effectively for your product.

Engineering

Accessibility in mobile apps: considerations for startups

Accessibility isn’t just ethical—it’s essential for reaching a wider audience and creating loyalty. Designing apps with inclusivity in mind boosts engagement, ensures compliance, and sets your product apart in a competitive market.

AI

Revolutionising diagnosis: How large language models can drive a 10x change

Large language models (LLMs) transform problem-solving by enabling natural, iterative conversations, ideal for fields like healthcare and legal services. They scale expertise and accessibility but face challenges like reliability and cost.

Leadership

What is a retrospective, and how to run one

Reflecting on work through retrospectives helps software teams improve by identifying what went well and what didn’t. This promotes continuous growth, stronger collaboration, and better performance. Creating action plans from these insights leads to higher-quality results and a more cohesive team.

AI

Integrating AI into your engineering team

How to integrate AI into your engineering team. This guide explains how AI can make your team more productive.

Engineering

Mobile app security: A best practices checklist for startups and scale-ups

Startups and scale-ups are vulnerable to cyberattacks as mobile apps grow. Implementing encryption, multi-factor authentication, and secure communication is crucial. Leadership should integrate security into the product lifecycle to protect both data and reputation.

Engineering

Developer Experience and why a business should prioritize it

In today's fast-paced market, optimizing Developer Experience (DX) is key to delivering quality software efficiently. Unlike User Experience (UX), which focuses on end users, DX enhances the tools, processes, and culture developers work in, boosting productivity and satisfaction for better outcomes.

Leadership

How to create a mobile development team for startups

Mobile devices are being used a lot. This underscores the importance of mobile app development for startups. A mobile app can give businesses a competitive edge, boost revenue strategies, and increase user engagement, making it a vital tool for growth and scalability.

Engineering

Continuous integration and continuous deployment on mobile

Mobile app development i scomplex. Manual processes are error-prone and slow. CI/CD automates building, testing, and deploying apps, enhancing quality and speeding up releases. This guide explores CI/CD steps and tools for mobile apps.

Engineering

Understanding and managing technical debt and legacy code: a guide for founders

Discover effective strategies for managing technical debt and legacy code in software development. This comprehensive guide for founders explores the causes, impacts, and solutions to maintain sustainable growth and high-quality code.

Engineering

Building a React Native/Flutter app is more than coding

Explore the essentials of cross-platform mobile app development. Learn about design, feature parity, performance, and user experience across iOS and Android with insights on React Native and Flutter. Optimize your development process with key tips on app stores and integration.

Engineering

What is the difference between hybrid, native, and cross-platform applications?

Explore the distinctions and advantages of native, hybrid, and cross-platform mobile apps to make an informed choice for your business. Understand the impact on performance, user experience, security, and development costs to select the right technology stack for your mobile app project.

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