From our SaaS audits
What we find inside SaaS companies
Patterns from the technical due diligences we run for investors and boards.
Leadership
Making progress without a technical leader
Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.
Building a customer support machine: a pragmatic approach for startups
When customer support becomes a blocker for engineering progress, it’s time to build more than just your product—you need to build your support infrastructure. This article explains how to scale support before chaos kills your velocity.
Why involving engineers in product meetings saves time and money
Involving engineers in product specification meetings reduces costly iterations and accelerates feature launches for SaaS startups.
These small dopamine hits
Some tasks are a slow grind, like simmering a big meal that takes hours to come together. Others are quick and satisfying—tiny fixes that deliver an instant hit of progress, like a little dopamine boost to keep you going.
Why you shouldn't let customers pay for features
Selling bespoke features to customers might seem profitable, but it changes your SaaS business model. Instead of a scalable product, you become a service provider, stuck maintaining one-off features. Learn why this approach is risky and how to build for long-term success.
🌶️ Death by a 1000 tweaks: the absurdity of maintaining your own UI library
The best products aren’t built by obsessing over pixels but by delivering real value. Without a clear UI framework, teams drown in design tweaks instead of shipping features.
How to start growing talent in-house
Startups thrive on rapid growth, but when it comes to scaling talent, they often hit a wall. Enterprise-style feedback systems sound great—until they become a productivity sink. So how can you build structured talent development without overcomplicating things?
When to hire senior developers vs. juniors - the perfect team composition
Senior developers bring expertise, long-term vision, and stability to complex SaaS projects, while juniors—when guided effectively—offer cost-efficiency and faster execution for well-defined tasks.
Finding your North Star Metric
Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?
How to stop depending on that one developer
Key Person Risk (KPR) arises when a team relies too heavily on one specialist. To reduce this, shift their role to an advisor. The specialist guides, others do the work. It’s slow at first, but builds team knowledge, confidence, and better documentation.
Why founders need to care more about software licensing and SBOMs
Learn about the importance of SBOMs and software licensing for your SaaS startup.
How to manage technical debt as part of your agile process
How to manage technical debt effectively to keep startups agile with strategies for documenting and prioritising technical debt, integrating it into your roadmap, and creating a culture of continuous improvement. Keep your codebase healthy and your team productive with these actionable tips.
How to minimise the impact of developer onboarding
Discover strategies to optimise developer onboarding, minimise costs, and improve time-to-market. Learn how to tackle challenges like code complexity, technical stack adaptation, knowledge transfer, and team integration while fostering a supportive and productive environment for new hires.
Beyond junior and senior labels: Push and Pull developers
Labels like "junior" and "senior" often fail to capture a developer's true value. True impact comes from initiative, ownership, and proactive contribution—not just years of experience. We value "pull developers" who actively seek improvement, ensuring the product's success beyond assigned tasks.
Social cohesion in remote companies: how to build solid connections and a collaborative culture from afar?
Today's digital age may seem hyper-connected, but remote work often lacks genuine human connection. We’ve created a culture of cohesion using dedicated bonding, safe spaces, and custom tools to ensure no one feels isolated.