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Build scalable, maintainable software with our experienced engineering teams. We deliver high-quality code and best practices that help your product succeed.
Go to serviceCTO Sounding Board
CTO sounding board: leadership coaching for SaaS CTOs
In SaaS startups, CTOs wear many hats: technical visionary, team architect, and often even change manager. Balancing these responsibilities, especially while leading a growing team, can be a daunting challenge.
Our CTO sounding board service offers personalised leadership coaching designed specifically to help your CTO navigate these complexities, foster dynamic leadership, and lead their teams effectively through change.
Our service goes beyond typical consulting; it's a partnership that helps CTOs grow as leaders. We combine hands-on mentoring with strategic insights to ensure your CTO is equipped not just with technical knowledge, but also with the interpersonal skills and business acumen required to thrive.
By providing ongoing support, we help CTOs make informed decisions, manage change with confidence, and effectively communicate their vision to both technical and non-technical stakeholders. And this can be done, if wanted, fully behind the scenes.
More about the role of a CTO in a SaaS
- →The different skills needed to be a CTO
- →The things we do in our first weeks as fractional CTO
- →What makes a good CTO
- →What is a fractional CTO?
- →How a CTO makes technology decisions
- →The evolution of technical roles
- →How to hire the perfect CTO for your SaaS business?
- →The first days as a firefighting CTO
Why choose our CTO sounding board service?
The CTO role is more than just coding and technology decisions. It's about driving the technical direction, enabling growth, managing change, and keeping the team cohesive and motivated. Our CTO sounding board service is here to support CTOs in becoming not just technical leaders, but dynamic business leaders who are skilled in managing interpersonal dynamics and organisational growth. Here's why working with us makes a difference:
Expert guidance
Gain access to seasoned mentors who have successfully led technical teams through different stages of growth in dynamic and demanding environments.
Tailored leadership coaching
We offer one-on-one leadership coaching tailored to address your CTO's unique challenges, from scaling a technical team to implementing change management models
Pragmatic, actionable advice
We focus on giving your CTO actionable insights grounded in real-world experience, enabling them to make effective and timely decisions that drive both team and business growth.
Confidential sounding board
Being a CTO can be isolating. We provide a safe, confidential space for your CTO to share ideas, discuss challenges, and develop strategies, free from judgement.
Our approach to leadership coaching
Our approach is rooted in real-world experience. We pair your CTO with an experienced mentor who understands the complexities of leading a SaaS company, from technical scaling to navigating change management. Here are some of the core areas we focus on.
Change Management Models
Change is inevitable in the startup world. Whether it's scaling up, adopting new technologies, or pivoting to new business models, your CTO will need to lead their teams through change confidently. We guide CTOs in understanding and implementing effective change management models that help minimise resistance, improve team buy-in, and ensure a smoother transition during periods of change.
Dynamic Leadership for a Growing Team
Leadership isn't static, especially not in a growing SaaS startup. CTOs need to adopt a dynamic leadership approach, shifting their style as the company scales, new people join, and the organisational needs evolve. We help your CTO develop dynamic leadership skills so they can flex their style based on what the team needs at any given point in time.
Whether it's hands-on support for junior developers or stepping back to give autonomy to a senior engineering lead, dynamic leadership is about adaptability and being able to read the needs of the team. It ensures that technical leads are not only effective in their roles but also that they create an environment where individuals feel supported and motivated.
One-on-One Leadership Coaching
Our one-on-one leadership coaching sessions are designed to empower your CTO to lead with empathy and clarity. We focus on helping your CTO improve not just technical capabilities but also their ability to inspire, communicate, and drive positive outcomes for the business.
Coaching sessions are highly personalised, zeroing in on areas where your CTO feels challenged, whether it's handling difficult team dynamics, presenting complex technical challenges to non-technical stakeholders, or improving their strategic decision-making capabilities. This kind of targeted, individual attention helps CTOs grow into well-rounded leaders who can handle whatever comes their way.
Improving Interpersonal Skills
Technical leadership is often as much about people as it is about technology. Interpersonal skills are crucial for a CTO to succeed, especially in a remote or hybrid setting where misunderstandings can easily arise. We focus on interpersonal skills like active listening, conflict resolution, and effective communication, enabling your CTO to foster a culture of trust and transparency within their team.
By enhancing interpersonal skills, we help your CTO build stronger relationships within the company, whether it's with developers, staff engineers, product managers, or even external stakeholders. This focus ensures that communication flows smoothly, teams work cohesively, and technical initiatives align with business objectives.
Aligning Technical Roadmaps with Business Goals
One of the common challenges we address through our CTO Sounding Board service is aligning technical initiatives with overall business goals. CTOs are often focused on building and scaling the technology but may struggle to communicate how their technical roadmaps align with the company's strategic vision.
We help CTOs articulate the value of technical initiatives to other members of the leadership team, ensuring that both technical and non-technical stakeholders understand the importance of specific projects, whether it's an infrastructure overhaul or a new feature release. This alignment ensures that technical initiatives are seen as valuable components of the company's success.
FROM 150+ SAAS AUDITS
2 in 3 SaaS teams skip code review
One engineer merges what another wrote. No second set of eyes.
The value of code reviewFROM 150+ SAAS AUDITS
90% of SaaS teams carry documentation debt
The most common audit finding. Tribal knowledge dominates.
Tackle documentation debtKey benefits of our CTO sounding board service
Leadership development
Equip your CTO with the skills and mindset they need to lead confidently, inspire their teams, and align technical priorities with business objectives.
Interpersonal growth
Improve the CTO's interpersonal skills so they can become a more effective leader, capable of managing both the technical aspects of the role and the human dynamics.
Strategic vision
Assist your CTO in crafting and communicating a clear technical vision that aligns with overall business goals, fostering greater cross-functional collaboration.
Managing change effectively
Guide your CTO through implementing change management models that help the team adapt smoothly and minimise disruption.
We help our clients succeed
You will not see companies like Amazon among our past clients. You will, however, see the names that will soon rock the SaaS world because we helped them predict risks and avoid failure.
“Madewithlove helped us to establish a structured development process that resulted in better code quality and stronger planning. We were missing a few important aspects of the overall DevOps process, and madewithlove could identify the missing parts quite quickly.”

Jan Dolinsky
CTO, Tangent Works
“Madewithlove truly has your back as a trustable business and tech partner. They are a great combination of integrity, people and technical skills that allow you to move your software application project forward at any level.”

David Macfarlan
CEO, GearJot
“During our collaboration, the madewithlove interim CTO has been very important providing direction and helping keep broader perspective on day-to-day actions. Their experience organising teams for autonomy together with insights on information security, have greatly helped us…” Read more

Márcio de Sousa
Tech Lead, Cuez by TinkerList
How we work with SaaS companies
Our CTO sounding board service is tailored to the unique needs of SaaS companies and the challenges that come with scaling a technical team. We understand that no two companies are alike, so our mentorship and leadership coaching approach is always adapted to fit your specific situation.
We've helped companies grow by not just building better products but by building better teams. Our work involves guiding your CTO through everything from managing technical debt effectively to creating a culture of continuous improvement, ensuring that your engineering team isn't just keeping up but thriving.
Getting started with CTO sounding board
Let's discuss how we can help your CTO. Arrange a free, 30-minute call with Andreas (our CEO) to find out how we can help you or your CTO. There's no commitment, we just want to understand your needs.
Frequently asked questions
A CTO sounding board is a confidential, behind-the-scenes leadership coaching service that provides personalised support for CTOs and technical leads. It offers experienced mentorship to help technical leaders navigate complex challenges like change management, team scaling, interpersonal dynamics, and aligning technical roadmaps with business goals. Unlike traditional consulting, it's an ongoing partnership that helps CTOs grow as both technical and business leaders.
CTO sounding board services are ideal for CTOs and technical leads in SaaS startups who need to balance multiple responsibilities, from technical visionary to team architect and change manager. It's particularly valuable for leaders navigating team growth, implementing organisational changes, or needing a confidential space to discuss challenges.
Dynamic leadership is the ability to adapt your leadership style based on what your team needs at any given time. For CTOs in growing SaaS companies, this means flexing between hands-on support for junior developers and stepping back to give autonomy to senior engineering leads.
Our change management coaching guides CTOs in implementing effective change management models when scaling up, adopting new technologies, or pivoting business models. We help technical leaders minimise resistance, improve team buy-in, and ensure smoother transitions during periods of change.
Our CTO sounding board service focuses on crucial interpersonal skills including active listening, conflict resolution, and effective communication, especially important in remote or hybrid settings. We help CTOs build stronger relationships with developers, staff engineers, product managers, and external stakeholders.
We help CTOs articulate the value of technical initiatives to leadership teams, ensuring both technical and non-technical stakeholders understand the importance of specific projects, whether it's an infrastructure overhaul or a new feature release.
Yes, our CTO sounding board service provides a safe, confidential space for your CTO to share ideas, discuss challenges, and develop strategies free from judgement. We understand that the CTO role can be isolating, so we offer behind-the-scenes support that can be completely confidential if wanted.
Our one-on-one leadership coaching sessions are highly personalised, focusing on areas where your CTO feels challenged, whether handling difficult team dynamics, presenting complex technical challenges to non-technical stakeholders, or improving strategic decision-making capabilities.
Unlike traditional consulting that focuses on delivering specific solutions or projects, our CTO sounding board service is an ongoing partnership focused on leadership development. We combine hands-on mentoring with strategic insights to help CTOs grow as leaders. It's about building long-term leadership capabilities rather than solving immediate tactical problems.
