Product management

We like working on challenging products. And we like people too.

Scroll down for details


Having a bright idea is great, but turning it into a marketable software product is tough. We can help you achieve that goal, by taking ownership of the product process and by bridging any technical, design or business gaps.

Do you know your product's purpose or have a vision for its future? Then you've got a strong product idea! Our product managers can help you translate that purpose and vision into a driver— a driver that will motivate your whole team so they deliver a quality product day in and day out.

What we can do

At any stage, madewithlove can quickly jump in and help you out.

From scratch: evaluate and fine-tune your idea

Next stage: getting to the next level

The last mile

Growing fast: get your product under control

How we do it

Our product managers take ownership of the product development process. They help define a product vision and the strategy to make it happen. Equally important is to make sure the right parties are involved at the right moment, so no good idea is lost or left unexplored.

It's about more than simply overseeing the process, vision, and your product strategy. Our product managers can act as project managers too. They keep watch over the day-to-day development process, making sure specifications are clear, but also reassure everyone at the highest levels that the team is working on what was originally agreed upon. All of that while keeping an eye on the budget to keep everyone happy.

When the time comes to launch new features or even a whole product, our product managers make sure the quality is there and only launch if all teams give a green light. Having evolved into a domain specialist by then, they can advise on the proper strategy to launch, involving marketing, support, management, or any other role needed to make sure a launch is successful.

Product management for startups and scaleups

Before development

Define the idea and purpose

This process starts with us asking questions — lots of them. Your answers will help us to outline your product and, more importantly, to understand why you're building it. We'll treat what you tell us as a sort of holy book.

Set up the product process

Ensure business case validity

Scope and specify features

Plan and prioritise features

No-as-a-Service (NaaS)

During development


Absolutely key to helping the engineering team stay on track. Good communication ensures a product's ‘why and what’ are clear and followed by the product development team. It also means updating the right parties on any new developments.

Quality assurance

Extensive testing – build, test, repeat until fully satisfied – allows us to guarantee quality for you. Connect with our friendly product manager and your product can be tweaked ‘till everyone's sure it's ready and revved up for the market.

After development

Hand off product to marketing

At this stage in the race to finalise your product, you're sure to come across new challenges, techniques, and methodologies. We'll guide you through the difficult process of introducing your product to the market and introduce you to the right people to get the best reach.

Release management

Feature flags

User tracking and analysis

Need help with product management?

We’re getting booked up pretty quickly, so the sooner you get in touch, the sooner we can help you…