Inclusion is not a matter of political correctness. It is the key to good business.

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Our current situation

The team page of our website in 2019 shows a group of semi-similarly looking men and one woman…

Not a great example of company diversity at all. It was this image that made us realize that perhaps we need to step up our game.

We think it is not enough anymore to simply not discriminate, welcome others, and treat everyone respectfully. We've done all those things from our founding in 2008. What we haven't done well in the past is to explicitly and clearly state our values and behaviours.

Why diversity matters

Many studies have already shown all the advantages of a more diverse workforce. It improves, for example, the collective intelligence of a team and creativity is improved through the diversity of ideas and debate. Having diversified teams means a greater range of end-user empathy that will help create more effective products.

A more diverse team also tends to increase the domain knowledge available to the team. And finally, clients care very deeply about diversity sometimes. They value and expect it in their partners as well and they are more likely to partner up with a company with whom they can easily identify.

In short: we believe more diversity will make us a stronger, more interesting company — a company that will succeed in the short-term and is more likely to survive for the long-term.

Changing the status quo

Here are a few examples of things we do to increase diversity:

  • Recruiting from spaces frequented by diverse groups of people.
  • Keeping bias out of our hiring processes as much as possible through anonymous reviewing and objective interview guidelines.
  • Ensuring that people are paid consistently, based on their experience and skill.
  • Offering paid parental leave, schedule flexibility, floating holidays, and other benefits.
  • Allowing part-time opportunities for people who want to blend child-care and a career.
  • Supporting programs and projects that are helping diverse groups of people become software makers, like HackYourFuture.

We need diversity of thought in the world to face the new challenges.

Tim Berners-Lee, Inventor of World Wide Web

Got any other ideas on how we can become a more diverse company?Reach out