The blog · since 2015
Essays, playbooks and field notes from our CTOs, architects and leads. Written for people shipping real product.
Teams accrue learning debt when shipping always beats getting better. It stays invisible on every dashboard, compounds fastest under AI-speed change, and quietly caps the ceiling a buyer is willing to price.
Should you avoid managed services to prevent lock-in? Maybe. However, spending months reinventing infrastructure instead of shipping features is a bigger risk. Balance is key. Know the trade-offs, understand the costs, and make decisions based on your reality.
Ever introduced a breaking change and instantly regretted it? Components evolve, but forcing users into painful refactors isn’t ideal. Next.js tackled this with a legacyBehaviour flag—letting devs opt out of the new behavior while they migrate at their own pace.
Startups thrive on rapid growth, but when it comes to scaling talent, they often hit a wall. Enterprise-style feedback systems sound great—until they become a productivity sink. So how can you build structured talent development without overcomplicating things?
Senior developers bring expertise, long-term vision, and stability to complex SaaS projects, while juniors—when guided effectively—offer cost-efficiency and faster execution for well-defined tasks.
A simple bug fix can turn into a full-blown debugging adventure - especially when Symfony’s event listeners start misbehaving. 🧐 If your listeners are firing twice (or more), your service configuration might be the culprit. Here’s how we solved a sneaky autoconfiguration.
In small teams, front-end engineers can bridge gaps in product clarity by refining goals, collaborating effectively, and using flexible tools to deliver features efficiently.
Scaling a startup is exciting—but chaotic. Teams often chase different priorities, leading to silos and lost focus. A North Star Metric can realign everyone around what matters most. Curious about how this works?
AI can be challenging. We break down three AI integration tiers—proprietary models, open-source solutions, and custom-built systems—to help you choose the right approach. From quick MVPs to scalable solutions, discover how to leverage AI effectively for your product.
Startups often mimic corporates to impress clients or adapt to new hires, but this can stifle the agility they need to succeed. In this post, we explore how corporate habits can slow progress and why startups should prioritise speed and adaptability over rigid processes.
Transforming a legacy application into a multi-tenant powerhouse is no small feat. Learn how we tackled the challenges of adding multi-tenancy to a Laravel app, from infrastructure planning to custom bootstrappers, and discover practical tips to future-proof your applications.
Should your CTO also be a co-founder? Discover how this spicy debate shapes startups' early passion and later growth, revealing the pivotal balance between emotional attachment and strategic execution. Get insights to make the right call for your company's stage and future.
Accessibility isn’t just ethical—it’s essential for reaching a wider audience and creating loyalty. Designing apps with inclusivity in mind boosts engagement, ensures compliance, and sets your product apart in a competitive market.
Roadmaps are essential tools for SaaS product development, bridging the gap between technical execution and product vision. They align teams and adapt to change; done wrong, they gather dust or sow frustration. Learn how to create collaborative, and actionable roadmaps that keep everyone on track.
Building an AI startup demands specialised roles like data scientists, engineers, and analysts to drive innovation. Discover what roles you need to hire first for a strong foundation to success.
Say hello to URL 🚀 We’re excited to introduce URL, a zero-dependency, framework-agnostic solution that simplifies state management for modern web development. No installs. No complex tools. Just pure simplicity.
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We use AI and agentic workflows daily. From coding agents to AI strategy, we help teams adopt what actually works.
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Our staff engineers will get your software (back) on track and lead your engineering team. We prepare our exit from day one: our goal is to bring the software and the team to the right level for us to get out again.
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Learn more about CTO coachingWe can help you find the best talent to join your team. Unlike other recruiters, we are CTOs and software engineers ourselves, and through getting our hands dirty, we know the skills required to make an impact.
Learn more about recruitingSometimes your struggles go beyond the technical. Do you need help evaluating the roadmap or sharpening the vision? What should you build in order to scale? Our product management experts know the way.
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