Andreas Creten

Andreas Creten

Founder & CEO

madewithlove

Startups don't need corporate culture

Startups often mimic corporates to impress clients or adapt to new hires, but this can stifle the agility they need to succeed. In this post, we explore how corporate habits can slow progress and why startups should prioritise speed and adaptability over rigid processes.

AI

The fate of being too early

Strava's new AI-driven Athlete Intelligence brought me back to Addapp, the startup I co-founded nearly a decade ago. We used data from devices like Apple Watch to offer insights, like how your run affected your sleep, using traditional data science. Being ahead of time is not always good.

Leadership

Framework junkies

Developers are increasingly focusing on frameworks like Laravel or React, but deep knowledge of the underlying programming language is crucial. Mastering the basics enables better problem-solving, performance optimization, and flexibility across different frameworks or languages.

Engineering

The right tool for the job

What framework or coding language should founders of SaaS startups choose when they start building a new software product.

Due diligence

Why don't you look at the codebase?

When auditing software companies, we don't only look at the codebase. The value of an audit lies in understanding the broader context of the company. By interviewing, we uncover the real issues.

madewithlove

The secret sauce to high-performing teams: leadership, trust, and autonomy

Empowering teams in modern workspaces means shifting from traditional management to a trust-based, autonomous culture. This approach enhances performance, especially remotely, by emphasizing purpose before results and fostering open communication and accountability.

madewithlove

Be boring

In discussions with non-tech managers, buzzwords often mask understanding. My view: use tech pragmatically, focusing on proven tools. Innovation matters, but clarity and long-term stability are key. Managers should demystify tech jargon and ensure meaningful application.

Engineering

A framework to deal with technical debt

Are there any specific product management framseworks to deal with technical debt?

Engineering

Navigating corporate measures with creativity

Discover ingenious ways to navigate frustrating security measures and bypass obstacles. Don't be bound by rigid policies; creativity triumphs over compliance.

Leadership

The Compassionate Shift in Tech Language

Evolving language in tech is not just about changing terms; it's about empathy, inclusiveness, and understanding the impact of our words.

madewithlove

Pulse Episode 13: Jason Fried on Trust, Hiring, and Rehiring

Andreas talks with Jason Fried, founder of 37signals (Basecamp), about rehiring and trust in the workplace. They discuss the "trust battery," representing trust levels and its fluctuations. Jason emphasizes enthusiasm and fit in hiring, and they explore rehiring former employees and role dynamics.

madewithlove

Busting the Rebuild Bias

Caught in a vendor's web, a client believed a total rebuild was their only option. Discover how we unravelled this myth and saved them time, money, and risk while exposing the industry's flawed advice on web application development.

Leadership

How to run a good all-hands meeting

Our only company-wide meeting happens on Mondays, and this is how it looks. We're happy to share some tips on how to run an all-hands meeting properly.

madewithlove

The Importance of Small Details for Diversity and Inclusion

Sometimes, the most minor details can make the most significant impact. As an established company based in Belgium, we have always embraced our madewithlove.be domain name, despite our global reach. But a revelation during an annual retreat discussion on diversity changed everything.

Engineering

Why you should code your infrastructure

Have trouble documenting your infrastructure? Infrastructure as code might be the solution you are looking for.

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